Softwr

Customer Success · head to head

Catalyst vs ZoomInfo

Catalyst logo

Catalyst

Customer Success

Customer Success Platform Built by CSMs

From
$500/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Catalyst pricing is custom and not published, requiring sales contact; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Catalyst covers Health scoring, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Catalyst and ZoomInfo actually diverge.

Attributes where Catalyst and ZoomInfo differ
AttributeCatalystZoomInfo
Starting price$500/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, MobileWeb
CategoryCustomer SuccessSales Enablement
Founded20172007

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Catalyst

  • Health scoring
  • Playbooks
  • Journey builder
  • 360 customer view
  • Revenue intelligence
  • Slack
  • Segment

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Catalyst

  • Customer Successnot ZoomInfo
  • Csm Toolsnot ZoomInfo
  • Automationnot ZoomInfo

ZoomInfo

  • Lead generationnot Catalyst
  • Account-based marketingnot Catalyst
  • Sales accelerationnot Catalyst

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Catalyst

  • Pricing is custom and not published, requiring sales contact
  • Integration complexity for organizations with non-standard tech stacks

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Catalyst

$500/month
  • Essential$500/month
    • Health scores
    • Automation
    • Reporting
  • Enterprise$1500/month
    • Custom integrations
    • Advanced analytics
    • Dedicated support

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Catalyst if

  • You need health scoring.
  • You work on Web, Mobile.
  • You also want playbooks.
Catalyst review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Catalyst or ZoomInfo better?
Neither clearly leads. Catalyst starts at $500/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Catalyst or ZoomInfo?
Catalyst starts at $500/month and ZoomInfo at On request.
Does Catalyst or ZoomInfo run on more platforms?
Catalyst runs on Web, Mobile. ZoomInfo runs on Web.
What is Catalyst best used for?
Catalyst is most often used for customer success, csm tools, automation. Of those, customer success and csm tools are not what ZoomInfo is typically brought in for.
What can Catalyst do that ZoomInfo cannot?
Catalyst covers Health scoring, Playbooks, Journey builder, 360 customer view. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Catalyst: Is Catalyst still separate after the Totango merger?

Yes. Catalyst operates as a distinct product brand under Totango + Catalyst as of 2026, with both products running on the same roadmap. Catalyst maintains its user-friendly interface while integrating Totango's enterprise governance capabilities.

Source
Catalyst: Does Catalyst integrate with Salesforce?

Yes. Catalyst features strong Salesforce integration, allowing seamless data sync and workflow automation between the customer success platform and CRM.

Source
Catalyst: Who should use Catalyst?

Catalyst is designed for mid-market and enterprise B2B companies that want CS-led revenue motion with an intuitive interface focused on CSM day-to-day workflows rather than IT administration.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Catalyst

More on ZoomInfo

Keep looking

Other head to heads