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Customer Success · head to head

SmartKarrot vs ZoomInfo

SmartKarrot logo

SmartKarrot

Customer Success

Intelligent Customer Success Platform

From
$499/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: SmartKarrot covers Customer 360, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which SmartKarrot and ZoomInfo actually diverge.

Attributes where SmartKarrot and ZoomInfo differ
AttributeSmartKarrotZoomInfo
Starting price$499/monthOn request
Pricing modelsubscriptionquote
CategoryCustomer SuccessSales Enablement
Founded20182007

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • Slack
  • Intercom

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot ZoomInfo
  • Segmenting accounts and users to target customer success playsnot ZoomInfo
  • Reporting on customer success outcomes with embedded BI dashboardsnot ZoomInfo

ZoomInfo

  • Lead generationnot SmartKarrot
  • Account-based marketingnot SmartKarrot
  • Sales accelerationnot SmartKarrot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

SmartKarrot

$499/month
  • Professional$499/month
    • Health scores
    • Playbooks
    • Customer 360
  • Enterprise$1299/month
    • AI insights
    • Custom workflows
    • Advanced analytics

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is SmartKarrot or ZoomInfo better?
Neither clearly leads. SmartKarrot starts at $499/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SmartKarrot or ZoomInfo?
SmartKarrot starts at $499/month and ZoomInfo at On request.
Does SmartKarrot or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is SmartKarrot best used for?
SmartKarrot is most often used for tracking customer onboarding phases and account health for a saas business, segmenting accounts and users to target customer success plays, reporting on customer success outcomes with embedded bi dashboards. Of those, tracking customer onboarding phases and account health for a saas business and segmenting accounts and users to target customer success plays are not what ZoomInfo is typically brought in for.
What can SmartKarrot do that ZoomInfo cannot?
SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, Web support.
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Related pages

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