Sales Enablement · head to head
Bigtincan vs ZoomInfo

ZoomInfo
Sales Enablement
B2B intelligence and sales acceleration platform
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
- They diverge on capability: Bigtincan covers AI content recommendations, ZoomInfo covers Contact database.
Where they differ
Only the attributes on which Bigtincan and ZoomInfo actually diverge.
Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bigtincan
- AI content recommendations
- Mobile enablement
- Document automation
- Training
- Analytics
- Microsoft Dynamics
- SAP
- Oracle
Only in ZoomInfo
- Contact database
- Company intelligence
- Engagement tools
- Intent data
- Chrome extension
- CRM integration
- HubSpot
- Outlook
Both cover
- Salesforce
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Bigtincan
- Customer Successnot ZoomInfo
- Sales Enablementnot ZoomInfo
- Ai Automationnot ZoomInfo
ZoomInfo
- Lead generationnot Bigtincan
- Account-based marketingnot Bigtincan
- Sales accelerationnot Bigtincan
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bigtincan
- No published pricing makes budgeting difficult and requires contacting sales for quotes
- Steep implementation and onboarding costs on top of per-user fees for enterprise plans
- Complex setup process requiring significant organizational change management to adopt
ZoomInfo
- ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
Pricing, plan by plan
Bigtincan
On request- SMB$null/custom
- Average cost $17,937
- Sales enablement basics
- Mobile access
- Enterprise$null/custom
- Average cost $139,644
- Advanced features
- Dedicated support
ZoomInfo
On request- Enterprise pricing$undefined/month
- Contact database
- Intelligence
- Engagement tools
Which should you pick?
Choose Bigtincan if
- You need ai content recommendations.
- You work on Web, iOS, Android.
- You also want mobile enablement.
Questions people ask
- Is Bigtincan or ZoomInfo better?
- Neither clearly leads. Bigtincan starts at On request and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bigtincan or ZoomInfo?
- Bigtincan starts at On request and ZoomInfo at On request.
- Does Bigtincan or ZoomInfo run on more platforms?
- Bigtincan runs on Web, iOS, Android. ZoomInfo runs on Web.
- What is Bigtincan best used for?
- Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what ZoomInfo is typically brought in for.
- What can Bigtincan do that ZoomInfo cannot?
- Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, Web support.
Answered from the vendors’ own pages
Bigtincan: Does Bigtincan publish transparent pricing?
No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.
SourceBigtincan: What is included in Bigtincan's mobile capabilities?
Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.
SourceBigtincan: Does Bigtincan include AI-powered features?
Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.
SourceRelated pages
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- ZoomInfo vs DocuSign
- ZoomInfo vs Proposify
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