Software · head to head
Better Proposals vs ZoomInfo

ZoomInfo
Software
B2B intelligence and sales acceleration platform
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
- They diverge on capability: Better Proposals covers Proposal templates, ZoomInfo covers Contact database.
Where they differ
Only the attributes on which Better Proposals and ZoomInfo actually diverge.
| Attribute | Better Proposals | ZoomInfo |
|---|---|---|
| Starting price | $19/month | On request |
| Pricing model | subscription | quote |
| Founded | 2016 | 2007 |
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Better Proposals
- Proposal templates
- Digital signatures
- Analytics
- Payment collection
- Custom branding
- Stripe
- Zapier
Only in ZoomInfo
- Contact database
- Company intelligence
- Engagement tools
- Intent data
- Chrome extension
- CRM integration
- Outlook
- Gmail
Both cover
- Salesforce
- HubSpot
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Better Proposals
- Sending branded sales proposals with digital signaturesnot ZoomInfo
- Taking payment at the point of signaturenot ZoomInfo
- Tracking when a prospect opens and reads a proposalnot ZoomInfo
- Reusable content library and templatesnot ZoomInfo
- Approval workflows before a proposal goes out, on the Enterprise tiernot ZoomInfo
ZoomInfo
- Lead generationnot Better Proposals
- Account-based marketingnot Better Proposals
- Sales accelerationnot Better Proposals
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Better Proposals
- Documents are metered by tier, at 10 a month on Starter and 50 on Premium
- The Starter plan at $13 a month is a single user
- Custom domains, CRM integrations and the API all need Premium at $21 per user per month
- Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
- The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495
ZoomInfo
- ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
Pricing, plan by plan
Better Proposals
$19/month- Starter$19/month
- 10 proposals/month
- Templates
- Analytics
- Premium$29/month
- Unlimited proposals
- Custom domain
- Integrations
ZoomInfo
On request- Enterprise pricing$undefined/month
- Contact database
- Intelligence
- Engagement tools
Which should you pick?
Choose Better Proposals if
- You need proposal templates.
- You also want digital signatures.
Questions people ask
- Is Better Proposals or ZoomInfo better?
- Neither clearly leads. Better Proposals starts at $19/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Better Proposals or ZoomInfo?
- Better Proposals starts at $19/month and ZoomInfo at On request.
- Does Better Proposals or ZoomInfo run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Better Proposals best used for?
- Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what ZoomInfo is typically brought in for.
- What can Better Proposals do that ZoomInfo cannot?
- Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, Web support.
Related pages
More on Better Proposals
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- ZoomInfo vs ChurnZero
- ZoomInfo vs Planhat
- ZoomInfo vs Catalyst
- ZoomInfo vs Custify
- ZoomInfo vs CustomerSuccessBox
- ZoomInfo vs SmartKarrot
- ZoomInfo vs Vitally
- ZoomInfo vs Akita
- ZoomInfo vs Amity
- ZoomInfo vs Apttus
- ZoomInfo vs Chorus.ai
- ZoomInfo vs ClientPoint
- ZoomInfo vs ClientSuccess
- ZoomInfo vs Conga
- ZoomInfo vs Kapta
- ZoomInfo vs Lessonly
- ZoomInfo vs Natero
- ZoomInfo vs Allego
- ZoomInfo vs Highspot
- ZoomInfo vs Salesloft
- ZoomInfo vs PandaDoc
- ZoomInfo vs Bigtincan
- ZoomInfo vs Brainshark
- ZoomInfo vs DealHub
- ZoomInfo vs DocuSign
- ZoomInfo vs Proposify
- ZoomInfo vs Qwilr
- ZoomInfo vs Showpad
- ZoomInfo vs DocuSign CLM
- ZoomInfo vs Gainsight
- ZoomInfo vs Mindtickle
- ZoomInfo vs People.ai
- ZoomInfo vs Salesforce Commerce Cloud
- ZoomInfo vs Webex

