Softwr

Customer Success · head to head

Natero vs ZoomInfo

N

Natero

Customer Success

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Customer Success

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Natero covers Predictive health scores, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Natero and ZoomInfo actually diverge.

Attributes where Natero and ZoomInfo differ
AttributeNateroZoomInfo
Starting price$800/monthOn request
Pricing modelsubscriptionquote
CategoryCustomer SuccessUnknown
Founded20122007

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Slack
  • Zendesk

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • HubSpot
  • Outlook

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Successnot ZoomInfo
  • Predictive Analyticsnot ZoomInfo
  • Machine Learningnot ZoomInfo

ZoomInfo

  • Lead generationnot Natero
  • Account-based marketingnot Natero
  • Sales accelerationnot Natero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Natero or ZoomInfo better?
Neither clearly leads. Natero starts at $800/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or ZoomInfo?
Natero starts at $800/month and ZoomInfo at On request.
Does Natero or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, customer success and predictive analytics are not what ZoomInfo is typically brought in for.
What can Natero do that ZoomInfo cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, Web support.
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