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Software · head to head

Custify vs ZoomInfo

Custify logo

Custify

Software

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Software

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Custify no mobile app for on-the-go customer success management; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Custify covers Health scores, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Custify and ZoomInfo actually diverge.

Attributes where Custify and ZoomInfo differ
AttributeCustifyZoomInfo
Starting price$399/monthOn request
Pricing modelUnknownquote
Founded20172007

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • Intercom
  • Stripe

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Custify

  • Customer Successnot ZoomInfo
  • Saasnot ZoomInfo
  • Automationnot ZoomInfo

ZoomInfo

  • Lead generationnot Custify
  • Account-based marketingnot Custify
  • Sales accelerationnot Custify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Custify or ZoomInfo better?
Neither clearly leads. Custify starts at $399/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Custify or ZoomInfo?
Custify starts at $399/month and ZoomInfo at On request.
Does Custify or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Custify best used for?
Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what ZoomInfo is typically brought in for.
What can Custify do that ZoomInfo cannot?
Custify covers Health scores, Playbooks, Task automation, Customer 360. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
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Related pages

More on Custify

More on ZoomInfo

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