Affinity vs Natero

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is Affinity or Natero better?

Neither clearly leads. Affinity starts at $49/month and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Affinity or Natero?

Affinity starts at $49/month and Natero at $800/month.

Does Affinity or Natero run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Affinity best used for?

Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Natero is typically brought in for.

What can Affinity do that Natero cannot?

Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Web support.