Softwr

Customer Success · head to head

Natero vs Pipedrive

N

Natero

Customer Success

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
Pipedrive logo

Pipedrive

All industries

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • They diverge on capability: Natero covers Predictive health scores, Pipedrive covers Visual pipeline.

Where they differ

Only the attributes on which Natero and Pipedrive actually diverge.

Attributes where Natero and Pipedrive differ
AttributeNateroPipedrive
Starting price$800/monthOn request
PlatformsWebWeb, iOS, Android
CategoryCustomer SuccessAll industries
Founded20122010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Salesforce
  • Freshworks
  • Zendesk

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Successnot Pipedrive
  • Predictive Analyticsnot Pipedrive
  • Machine Learningnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot Natero
  • Multi-channel communication with email and calendar syncnot Natero
  • Sales automation for small to mid-market teamsnot Natero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Questions people ask

Is Natero or Pipedrive better?
Neither clearly leads. Natero starts at $800/month and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or Pipedrive?
Natero starts at $800/month and Pipedrive at On request.
Does Natero or Pipedrive run on more platforms?
Natero runs on Web. Pipedrive runs on Web, iOS, Android.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, customer success and predictive analytics are not what Pipedrive is typically brought in for.
What can Natero do that Pipedrive cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. Both handle Slack.
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