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Software · head to head

Cloze vs Natero

Cloze logo

Cloze

Software

Relationship management for professionals

From
$50/month
Rated
-
Full reviewWebsite
N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • They diverge on capability: Cloze covers Contact management, Natero covers Predictive health scores.

Where they differ

Only the attributes on which Cloze and Natero actually diverge.

Attributes where Cloze and Natero differ
AttributeClozeNatero
Starting price$50/month$800/month
PlatformsWeb, Ios, AndroidWeb

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Task management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Salesforce
  • Freshworks
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cloze

  • CRM that builds contact records automatically from email and calendarnot Natero
  • Tracking relationships and follow ups without manual data entrynot Natero

Natero

  • Customer Successnot Cloze
  • Predictive Analyticsnot Cloze
  • Machine Learningnot Cloze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pricing, plan by plan

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Which should you pick?

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.
Cloze review

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Questions people ask

Is Cloze or Natero better?
Neither clearly leads. Cloze starts at $50/month and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloze or Natero?
Cloze starts at $50/month and Natero at $800/month.
Does Cloze or Natero run on more platforms?
Cloze runs on Web, Ios, Android. Natero runs on Web.
What is Cloze best used for?
Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Natero is typically brought in for.
What can Cloze do that Natero cannot?
Cloze covers Contact management, Communication history, Relationship insights, Task management. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Web support.
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