Customer Success · head to head
Natero vs Zoho CRM
The short version
- Only Zoho CRM has a free tier, so it costs nothing to try first.
- Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; Zoho CRM free tier limited to 3 users only
- They diverge on capability: Natero covers Predictive health scores, Zoho CRM covers Lead management.
Where they differ
Only the attributes on which Natero and Zoho CRM actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Natero
- Predictive health scores
- Machine learning
- Customer journey analytics
- Playbooks
- Risk detection
- Salesforce
- Freshworks
- Zendesk
Only in Zoho CRM
- Lead management
- Deal tracking
- Contact management
- Sales automation
- Analytics
- Mobile CRM
- Email marketing
- AI assistant (Zia)
Both cover
- Slack
What people use each for
The jobs each tool is most often brought in to do.
Natero
- Customer Successnot Zoho CRM
- Predictive Analyticsnot Zoho CRM
- Machine Learningnot Zoho CRM
Zoho CRM
- Sales automationnot Natero
- Lead managementnot Natero
- Customer supportnot Natero
- Marketing automationnot Natero
- Analytics & reportingnot Natero
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Natero
- Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
- natero.com no longer resolves
Zoho CRM
- Free tier limited to 3 users only
- Steep pricing when scaling beyond 10 users
- Limited offline capabilities compared to some competitors
- Setup and configuration can require significant customization
Pricing, plan by plan
Natero
$800/month- Growth$800/month
- Predictive health
- Playbooks
- Reporting
- Enterprise$2000/month
- Custom ML models
- Advanced API
- Dedicated support
Zoho CRM
Free- FreeFree
- Up to 3 users
- Basic modules
- Standard dashboards
- Standard$14/month
- Sales forecasting
- Custom dashboards
- Workflow automation
- Professional$23/month
- Inventory management
- AI predictions
- Advanced customization
- Enterprise$40/month
- Zia AI assistant
- Multi-currency
- Advanced analytics
Which should you pick?
Choose Zoho CRM if
- You need lead management.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want deal tracking.
Questions people ask
- Is Natero or Zoho CRM better?
- Neither clearly leads. Natero starts at $800/month and Zoho CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Natero or Zoho CRM?
- Zoho CRM has a free tier; the other does not. Paid plans start at $800/month for Natero and Free for Zoho CRM.
- Does Natero or Zoho CRM run on more platforms?
- Natero runs on Web. Zoho CRM runs on Web, Ios, Android, Api.
- Can I use Zoho CRM for free?
- Yes. Zoho CRM has a free tier, so you can try it without paying. Natero starts at $800/month.
- What is Natero best used for?
- Natero is most often used for customer success, predictive analytics, machine learning. Of those, customer success and predictive analytics are not what Zoho CRM is typically brought in for.
- What can Natero do that Zoho CRM cannot?
- Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Zoho CRM covers Lead management, Deal tracking, Contact management, Sales automation. Both handle Slack.
Answered from the vendors’ own pages
Zoho CRM: Does Zoho CRM have a free tier?
Yes. Zoho CRM offers a free plan for up to 3 users that includes core CRM functionality like lead, contact, and account management, basic workflow automation, and customizable dashboards.
SourceZoho CRM: What does Zoho CRM cost for a paid plan?
Zoho CRM pricing ranges from $14 per user per month for the Standard plan up to $52 per user per month for the Ultimate plan when billed annually. Most sales teams use the Professional plan around $23/user/month or Enterprise at $40/user/month.
SourceZoho CRM: Is Zoho CRM independent or owned by another company?
Zoho CRM is part of Zoho Corporation, which is independent and bootstrapped. The parent company was founded in 1996 as AdventNet, rebranded to Zoho in 2009, and has never accepted external venture funding.
SourceRelated pages
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