CRM & Sales · head to head
Affinity vs Better Proposals

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
- They diverge on capability: Affinity covers Contact management, Better Proposals covers Proposal templates.
Where they differ
Only the attributes on which Affinity and Better Proposals actually diverge.
| Attribute | Affinity | Better Proposals |
|---|---|---|
| Starting price | $49/month | $19/month |
| Category | CRM & Sales | Customer Success |
| Founded | 2013 | 2016 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Better Proposals
- Proposal templates
- Digital signatures
- Analytics
- Payment collection
- Custom branding
- Salesforce
- HubSpot
- Stripe
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Better Proposals
- Automatic capture of email and meeting activity into relationship recordsnot Better Proposals
- Finding warm introductions through existing relationship networksnot Better Proposals
- Investor relations and fundraising trackingnot Better Proposals
- Portfolio company support and reportingnot Better Proposals
Better Proposals
- Sending branded sales proposals with digital signaturesnot Affinity
- Taking payment at the point of signaturenot Affinity
- Tracking when a prospect opens and reads a proposalnot Affinity
- Reusable content library and templatesnot Affinity
- Approval workflows before a proposal goes out, on the Enterprise tiernot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Better Proposals
- Documents are metered by tier, at 10 a month on Starter and 50 on Premium
- The Starter plan at $13 a month is a single user
- Custom domains, CRM integrations and the API all need Premium at $21 per user per month
- Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
- The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Better Proposals
$19/month- Starter$19/month
- 10 proposals/month
- Templates
- Analytics
- Premium$29/month
- Unlimited proposals
- Custom domain
- Integrations
Which should you pick?
Choose Better Proposals if
- You need proposal templates.
- You also want digital signatures.
Questions people ask
- Is Affinity or Better Proposals better?
- Neither clearly leads. Affinity starts at $49/month and Better Proposals at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Better Proposals?
- Affinity starts at $49/month and Better Proposals at $19/month.
- Does Affinity or Better Proposals run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Better Proposals is typically brought in for.
- What can Affinity do that Better Proposals cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Web support.
Related pages
More on Better Proposals
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- Affinity vs Akita
- Affinity vs Amity
- Affinity vs Apttus
- Affinity vs Chorus.ai
- Affinity vs ClientPoint
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- Affinity vs Conga
- Affinity vs Kapta
- Affinity vs Lessonly
- Affinity vs Natero
- Better Proposals vs Outreach
- Better Proposals vs Gong
- Better Proposals vs Seismic
- Better Proposals vs Pipedrive
- Better Proposals vs HubSpot
- Better Proposals vs Salesforce
- Better Proposals vs Bitrix24
- Better Proposals vs Capsule
- Better Proposals vs Clari
- Better Proposals vs Freshsales
- Better Proposals vs Streak
- Better Proposals vs Zoho CRM
- Better Proposals vs Agile CRM
- Better Proposals vs Apollo.io
- Better Proposals vs Capsule CRM
- Better Proposals vs Clay
- Better Proposals vs Clearbit
- Better Proposals vs Cloze
- Better Proposals vs Aviso
- Better Proposals vs ChurnZero
- Better Proposals vs Planhat
- Better Proposals vs Catalyst
- Better Proposals vs Custify
- Better Proposals vs CustomerSuccessBox
- Better Proposals vs SmartKarrot
- Better Proposals vs Vitally
- Better Proposals vs Akita
- Better Proposals vs Amity
- Better Proposals vs Apttus
- Better Proposals vs Chorus.ai
- Better Proposals vs ClientPoint
- Better Proposals vs ClientSuccess
- Better Proposals vs Conga
- Better Proposals vs Kapta
- Better Proposals vs Lessonly
- Better Proposals vs Natero

