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CRM & Sales · head to head

Affinity vs Better Proposals

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
$19/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • They diverge on capability: Affinity covers Contact management, Better Proposals covers Proposal templates.

Where they differ

Only the attributes on which Affinity and Better Proposals actually diverge.

Attributes where Affinity and Better Proposals differ
AttributeAffinityBetter Proposals
Starting price$49/month$19/month
CategoryCRM & SalesCustomer Success
Founded20132016

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • Salesforce
  • HubSpot
  • Stripe

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Better Proposals
  • Automatic capture of email and meeting activity into relationship recordsnot Better Proposals
  • Finding warm introductions through existing relationship networksnot Better Proposals
  • Investor relations and fundraising trackingnot Better Proposals
  • Portfolio company support and reportingnot Better Proposals

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Affinity
  • Taking payment at the point of signaturenot Affinity
  • Tracking when a prospect opens and reads a proposalnot Affinity
  • Reusable content library and templatesnot Affinity
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.

Questions people ask

Is Affinity or Better Proposals better?
Neither clearly leads. Affinity starts at $49/month and Better Proposals at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Better Proposals?
Affinity starts at $49/month and Better Proposals at $19/month.
Does Affinity or Better Proposals run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Better Proposals is typically brought in for.
What can Affinity do that Better Proposals cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Web support.

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