Software · head to head
Affinity vs Kapta

Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
- They diverge on capability: Affinity covers Contact management, Kapta covers Account planning.
Where they differ
Only the attributes on which Affinity and Kapta actually diverge.
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Kapta
- Account planning
- Stakeholder mapping
- Voice of customer
- Health scores
- Action planning
- Salesforce
- HubSpot
- Slack
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Kapta
- Automatic capture of email and meeting activity into relationship recordsnot Kapta
- Finding warm introductions through existing relationship networksnot Kapta
- Investor relations and fundraising trackingnot Kapta
- Portfolio company support and reportingnot Kapta
Kapta
- Customer Successnot Affinity
- Key Account Managementnot Affinity
- Strategic Accountsnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Kapta
- The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Kapta
$1000/month- Professional$1000/month
- Account planning
- Health scores
- Stakeholder mapping
- Enterprise$2500/month
- Custom workflows
- Advanced analytics
- API
Which should you pick?
Questions people ask
- Is Affinity or Kapta better?
- Neither clearly leads. Affinity starts at $49/month and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Kapta?
- Affinity starts at $49/month and Kapta at $1000/month.
- Does Affinity or Kapta run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Kapta is typically brought in for.
- What can Affinity do that Kapta cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Both handle Web support.
Related pages
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- Kapta vs SmartKarrot
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- Kapta vs Amity
- Kapta vs Apttus
- Kapta vs Better Proposals
- Kapta vs Chorus.ai
- Kapta vs ClientPoint
- Kapta vs ClientSuccess
- Kapta vs Conga
- Kapta vs Lessonly
- Kapta vs Natero

