Softwr

Software · head to head

Affinity vs Kapta

Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Kapta logo

Kapta

Software

Key Account Management Software

From
$1000/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
  • They diverge on capability: Affinity covers Contact management, Kapta covers Account planning.

Where they differ

Only the attributes on which Affinity and Kapta actually diverge.

Attributes where Affinity and Kapta differ
AttributeAffinityKapta
Starting price$49/month$1000/month
Founded20132014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • Salesforce
  • HubSpot
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Kapta
  • Automatic capture of email and meeting activity into relationship recordsnot Kapta
  • Finding warm introductions through existing relationship networksnot Kapta
  • Investor relations and fundraising trackingnot Kapta
  • Portfolio company support and reportingnot Kapta

Kapta

  • Customer Successnot Affinity
  • Key Account Managementnot Affinity
  • Strategic Accountsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Kapta

  • The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.

Questions people ask

Is Affinity or Kapta better?
Neither clearly leads. Affinity starts at $49/month and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Kapta?
Affinity starts at $49/month and Kapta at $1000/month.
Does Affinity or Kapta run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Kapta is typically brought in for.
What can Affinity do that Kapta cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Both handle Web support.

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