Softwr

Customer Success · head to head

Natero vs Salesforce

N

Natero

Customer Success

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

All industries

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Natero covers Predictive health scores, Salesforce covers Contact management.

Where they differ

Only the attributes on which Natero and Salesforce actually diverge.

Attributes where Natero and Salesforce differ
AttributeNateroSalesforce
Starting price$800/month$25/month
PlatformsWebWeb, Ios, Android, Api
CategoryCustomer SuccessAll industries
Founded20121999

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Salesforce
  • Freshworks
  • Zendesk

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Successnot Salesforce
  • Predictive Analyticsnot Salesforce
  • Machine Learningnot Salesforce

Salesforce

  • Sales managementnot Natero
  • Customer servicenot Natero
  • Marketing automationnot Natero
  • Lead generationnot Natero
  • Analytics & reportingnot Natero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is Natero or Salesforce better?
Neither clearly leads. Natero starts at $800/month and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or Salesforce?
Natero starts at $800/month and Salesforce at $25/month.
Does Natero or Salesforce run on more platforms?
Natero runs on Web. Salesforce runs on Web, Ios, Android, Api.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, customer success and predictive analytics are not what Salesforce is typically brought in for.
What can Natero do that Salesforce cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Both handle Slack.
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