Softwr

Software · head to head

Clearbit vs Natero

Clearbit logo

Clearbit

Software

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Only Clearbit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • They diverge on capability: Clearbit covers Company enrichment, Natero covers Predictive health scores.

Where they differ

Only the attributes on which Clearbit and Natero actually diverge.

Attributes where Clearbit and Natero differ
AttributeClearbitNatero
Starting priceFree$800/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, APIWeb
Founded20152012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • HubSpot
  • Marketo
  • Segment

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Slack
  • Zendesk

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot Natero
  • Account targetingnot Natero
  • Personalizationnot Natero
  • Lead scoringnot Natero

Natero

  • Customer Successnot Clearbit
  • Predictive Analyticsnot Clearbit
  • Machine Learningnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Questions people ask

Is Clearbit or Natero better?
Neither clearly leads. Clearbit starts at Free and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or Natero?
Clearbit has a free tier; the other does not. Paid plans start at Free for Clearbit and $800/month for Natero.
Does Clearbit or Natero run on more platforms?
Clearbit runs on Web, API. Natero runs on Web.
Can I use Clearbit for free?
Yes. Clearbit has a free tier, so you can try it without paying. Natero starts at $800/month.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Natero is typically brought in for.
What can Clearbit do that Natero cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Clearbit

More on Natero

Keep looking

Other head to heads