Softwr

CRM & Sales · head to head

Affinity vs Aptean

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Aptean logo

Aptean

ERP & Business Operations

ERP solutions for manufacturing and distribution

From
$1500/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Aptean a portfolio of industry-specific products rather than one platform, spanning ERP, TMS, PLM, EAM, WMS, MES and more, so the evaluation is which Aptean product before any feature comparison
  • They diverge on capability: Affinity covers Contact management, Aptean covers Financial management.

Where they differ

Only the attributes on which Affinity and Aptean actually diverge.

Attributes where Affinity and Aptean differ
AttributeAffinityAptean
Starting price$49/month$1500/month
PlatformsWebCloud, On-premise, Web
CategoryCRM & SalesERP & Business Operations
Founded20132017

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Aptean

  • Financial management
  • Manufacturing
  • Supply chain
  • Inventory management
  • Quality management
  • REST APIs
  • EDI
  • IoT systems

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Aptean
  • Automatic capture of email and meeting activity into relationship recordsnot Aptean
  • Finding warm introductions through existing relationship networksnot Aptean
  • Investor relations and fundraising trackingnot Aptean
  • Portfolio company support and reportingnot Aptean

Aptean

  • Industry-specific ERP for manufacturing and distributionnot Affinity
  • Transportation and warehouse managementnot Affinity
  • Product lifecycle management for food and apparelnot Affinity
  • Enterprise asset management and maintenancenot Affinity
  • EDI and payment processing alongside the core systemsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Aptean

  • A portfolio of industry-specific products rather than one platform, spanning ERP, TMS, PLM, EAM, WMS, MES and more, so the evaluation is which Aptean product before any feature comparison
  • Pricing is not published for any product
  • Aimed at mid-sized and large businesses rather than small operations

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Aptean

$1500/month
  • Standard$1500/month
    • Core ERP modules
    • Manufacturing
    • Supply chain
  • Premium$3000/month
    • Advanced modules
    • Analytics
    • Priority support

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Aptean if

  • You need financial management.
  • You work on Cloud, On-premise, Web.
  • You also want manufacturing.

Questions people ask

Is Affinity or Aptean better?
Neither clearly leads. Affinity starts at $49/month and Aptean at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Aptean?
Affinity starts at $49/month and Aptean at $1500/month.
Does Affinity or Aptean run on more platforms?
Affinity runs on Web. Aptean runs on Cloud, On-premise, Web.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Aptean is typically brought in for.
What can Affinity do that Aptean cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Aptean covers Financial management, Manufacturing, Supply chain, Inventory management. Both handle Web support.

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