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CRM & Sales · head to head

Apollo.io vs Aptean

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Aptean logo

Aptean

ERP & Business Operations

ERP solutions for manufacturing and distribution

From
$1500/month
Rated
-

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Aptean a portfolio of industry-specific products rather than one platform, spanning ERP, TMS, PLM, EAM, WMS, MES and more, so the evaluation is which Aptean product before any feature comparison
  • They diverge on capability: Apollo.io covers Contact database, Aptean covers Financial management.

Where they differ

Only the attributes on which Apollo.io and Aptean actually diverge.

Attributes where Apollo.io and Aptean differ
AttributeApollo.ioAptean
Starting priceFree$1500/month
Free tierYesNo
PlatformsWebCloud, On-premise, Web
CategoryCRM & SalesERP & Business Operations
Founded20202017

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Aptean

  • Financial management
  • Manufacturing
  • Supply chain
  • Inventory management
  • Quality management
  • REST APIs
  • EDI
  • IoT systems

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Aptean
  • Prospect researchnot Aptean
  • Sales automationnot Aptean

Aptean

  • Industry-specific ERP for manufacturing and distributionnot Apollo.io
  • Transportation and warehouse managementnot Apollo.io
  • Product lifecycle management for food and apparelnot Apollo.io
  • Enterprise asset management and maintenancenot Apollo.io
  • EDI and payment processing alongside the core systemsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Aptean

  • A portfolio of industry-specific products rather than one platform, spanning ERP, TMS, PLM, EAM, WMS, MES and more, so the evaluation is which Aptean product before any feature comparison
  • Pricing is not published for any product
  • Aimed at mid-sized and large businesses rather than small operations

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Aptean

$1500/month
  • Standard$1500/month
    • Core ERP modules
    • Manufacturing
    • Supply chain
  • Premium$3000/month
    • Advanced modules
    • Analytics
    • Priority support

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.

Choose Aptean if

  • You need financial management.
  • You work on Cloud, On-premise, Web.
  • You also want manufacturing.

Questions people ask

Is Apollo.io or Aptean better?
Neither clearly leads. Apollo.io starts at Free and Aptean at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Aptean?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $1500/month for Aptean.
Does Apollo.io or Aptean run on more platforms?
Apollo.io runs on Web. Aptean runs on Cloud, On-premise, Web.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Aptean starts at $1500/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Aptean is typically brought in for.
What can Apollo.io do that Aptean cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Aptean covers Financial management, Manufacturing, Supply chain, Inventory management. Both handle Web support.

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