CRM & Sales · head to head
Affinity vs Fishbowl

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -

Fishbowl
ERP & Business Operations
Manufacturing and warehouse management for QuickBooks
- From
- $4395/one-time
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Fishbowl the $229 per month Essentials plan includes only 2 users, Growth at $429 includes 5 and Scale at $729 includes 10, all billed annually
- They diverge on capability: Affinity covers Contact management, Fishbowl covers Inventory management.
Where they differ
Only the attributes on which Affinity and Fishbowl actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Fishbowl
- Inventory management
- Manufacturing
- Work orders
- Barcode scanning
- QuickBooks integration
- QuickBooks Desktop
- QuickBooks Online
- Shopify
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Fishbowl
- Automatic capture of email and meeting activity into relationship recordsnot Fishbowl
- Finding warm introductions through existing relationship networksnot Fishbowl
- Investor relations and fundraising trackingnot Fishbowl
- Portfolio company support and reportingnot Fishbowl
Fishbowl
- Inventory and SKU tracking for wholesale and distribution businessesnot Affinity
- Manufacturing bills of materials, MRP, work orders and job costingnot Affinity
- Warehouse fulfilment, transfer orders and automated reorderingnot Affinity
- Multichannel selling with synchronised stock levelsnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Fishbowl
- The $229 per month Essentials plan includes only 2 users, Growth at $429 includes 5 and Scale at $729 includes 10, all billed annually
- A paid implementation package is required as part of purchase and covers a 6 to 8 week training certification
- Lot tracking, demand forecasting and compliance documentation require the Scale plan at $729 per month
- Advanced Warehouse from $595 per month and Advanced Manufacturing from $675 per month are quoted on team size and deployment rather than sold at a fixed rate
- Demand forecasting and custom reports are add ons carrying separate fees
- All listed plan prices are billed annually rather than monthly
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Fishbowl
$4395/one-time- Fishbowl Warehouse$4395/one-time
- Inventory tracking
- Order management
- QuickBooks sync
- Fishbowl Manufacturing$5495/one-time
- Work orders
- Bill of materials
- Shop floor control
Which should you pick?
Choose Fishbowl if
- You need inventory management.
- You work on Windows, Cloud.
- You also want manufacturing.
Questions people ask
- Is Affinity or Fishbowl better?
- Neither clearly leads. Affinity starts at $49/month and Fishbowl at $4395/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Fishbowl?
- Affinity starts at $49/month and Fishbowl at $4395/one-time.
- Does Affinity or Fishbowl run on more platforms?
- Affinity runs on Web. Fishbowl runs on Windows, Cloud.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Fishbowl is typically brought in for.
- What can Affinity do that Fishbowl cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Fishbowl covers Inventory management, Manufacturing, Work orders, Barcode scanning.
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