Bonjorovs
Loom
Loom: If asynchronous video for general team and customer communication matters more than a triggered one-to-one workflow
Bonjoro
Personal video messages triggered from your CRM, aimed at onboarding and retention rather than cold outreach
As of 1 September 2026, Bonjoro has a free plan and paid plans start at $15/month. Bonjoro exists to make one-to-one video a repeatable workflow, prompting a named person to record a short clip when a customer signs up or churns. Softwr lists it under Customer Success. Bonjoro is available on Web, iOS, Android, Browser extension.
Overview
What Bonjoro does
Bonjoro is an Australian tool for sending short personal videos to individual customers, triggered by events in your other systems. A new signup, a first purchase, a support resolution or a churn risk flag creates a task in a queue, a team member records a phone or webcam clip in response, and the recipient receives it with a branded call to action page. The product includes screen recording, message templates, custom branding, a custom domain and, on higher tiers, one-to-many video for broadcast use. What distinguishes it is the workflow rather than the video. Plenty of tools record and host video; Bonjoro is built around the queue and the trigger, so personal video becomes something a customer success team does every morning rather than an occasional gesture. That focus is also its commercial limit: the value depends on people actually recording videos every day, and it is the one thing a software purchase cannot make happen. Teams that treat it as a habit report strong onboarding activation and reply rates; teams that buy it as a tactic abandon it within a quarter and keep paying the licence. Buyers are customer success, onboarding and founder-led sales teams at software and ecommerce companies, typically small to mid sized. Published pricing runs from a free tier limited to a small number of videos through Starter and Pro tiers at modest monthly rates to a Growth tier around seventy nine dollars, and most plans are billed per user, so a five person success team multiplies the headline price immediately. Note also that Bonjoro is a single product; there is no separate Bonjoro Video offering despite the name appearing that way in some directories.
What people use it for
- A software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activation
- An ecommerce brand thanking first-time purchasers personally to convert them into repeat buyers
- A customer success team sending a personal video the moment a health score drops rather than an automated churn email
- A founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadences
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Bonjoro.
- The whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
- Billing is per user, so a five person customer success team multiplies the headline monthly figure straight away and the cost scales with team size rather than with results.
- Key capabilities including custom domain, removing Bonjoro branding and one-to-many video are gated to the top published tier, which is several times the entry price.
- Personal video does not scale beyond a certain volume of accounts, so it works for high value or early stage relationships and simply cannot cover a long tail of thousands of small customers.
- Recipients increasingly recognise the format from sales outreach, which erodes the novelty that made early adopters see high reply rates, and the effect is weaker now than the vendor case studies suggest.
Cross-shopped
What people choose instead of Bonjoro
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- BonjorovsVidyard
Vidyard: If video needs to sit inside a larger sales enablement and analytics programme
- BonjorovsSendoso
Sendoso: If the personalisation budget would go further as a physical gift than a recorded video
Pricing
What Bonjoro costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Up to fifty videos
- Integrations with your existing stack
- Unlimited screen recording
- Basic call to action page
Starter
$15 /mo
- Custom branding
- Three message templates
- Standard integrations
- Per user billing
Pro
$29 /mo
- Unlimited videos
- Five message templates
- Onboarding strategy session
- Per user billing
Growth
$79 /mo
- One-to-many video
- Custom domain
- Bonjoro branding removed
- Advanced workflow routing
Capabilities
Features
Trigger-driven task queue
Creates a recording task from CRM, ecommerce or email platform events
Mobile and desktop recording
Record from phone or webcam without editing tooling
Screen recording
Screen capture alongside talking head video
Branded call to action pages
Recipient landing page carrying your branding and a next step
Message templates
Reusable openers and structures so recording stays fast
Custom domain
Serve video pages from your own domain on higher tiers
One-to-many video
Broadcast video to a segment on the Growth tier
Team assignment
Route recording tasks to the owning account manager
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Bonjoro Video a separate product?
No. Bonjoro is one product; the name appears in directories in a couple of forms but there is a single personal video platform.
How is it priced?
Per user per month, from a free fifty video tier through Starter at fifteen dollars and Pro at twenty nine dollars to Growth at around seventy nine dollars. Confirm current rates and the annual versus monthly difference before purchase.
Does it work for cold outreach?
It can, but the design intent and the strongest results are in onboarding, activation and retention where there is already a relationship.
What actually makes it fail?
Teams that do not build a daily recording habit. The queue fills up, nobody clears it, and the subscription becomes shelfware.
Keep looking
Where to go from Bonjoro
- Bonjoro alternativesEvery product people weigh against it
- Bonjoro pricingPlans, floors and what the tiers exclude
- Bonjoro badgesWhich rules it meets, and the figure behind each
- All Customer Success softwareThe full category
- Best Customer Success softwareThe shortlist, and how it was cut
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Softwr does not host reviews and shows no star rating for Bonjoro, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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Its rating, and an embed for your own site
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