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Ecwid

Sell anywhere ecommerce platform

As of 30 August 2026, Ecwid is free to use. Ecwid is a shopping cart and ecommerce platform that enables businesses to sell products anywhere - on their website, social media, mobile apps, and marketplace. Softwr lists it under E-Commerce. Ecwid is launched in 2009, available on Web.

Overview

What Ecwid does

Ecwid is a shopping cart and ecommerce platform that enables businesses to sell products anywhere - on their website, social media, mobile apps, and marketplaces. It's designed for small businesses and entrepreneurs who want to expand their sales channels without complexity.

What people use it for

  • E-commerce store setup with no transaction fees charged by Ecwid
  • Multi-channel selling across Instagram, Facebook, TikTok, and Pinterest
  • Automated email marketing with abandoned cart recovery campaigns
  • Inventory management and order tracking across all sales channels
  • AI-powered product photo background removal and enhancement

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Ecwid.

  • The $5 a month Starter plan caps the catalogue at 10 products
  • Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
  • Abandoned cart recovery requires the Business plan at $65 a month
  • In person selling through POS integration is Unlimited only, at $149 a month
  • The Venture plan at $35 a month still caps products at 100

Cross-shopped

What people choose instead of Ecwid

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Ecwid costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Up to 10 products
  • Basic storefront
  • Standard payment methods
  • Community support

Unlimited

$99.08 /mo

  • Unlimited products
  • Advanced features
  • Priority support
  • Advanced integrations

Capabilities

Features

  • Omnichannel selling

  • Product catalog

  • Payment processing

  • Inventory management

  • Email marketing

  • Analytics

  • Mobile app

  • API access

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Ecwid charge transaction fees?

Ecwid states on its site: no transaction fees. However, pricing tiers and their specific features are not disclosed on the vendor's public pages.

Source
Is there a free version of Ecwid?

Ecwid offers a free tier to launch a store and start selling. Specific upgrade tiers and costs are not listed on the vendor's website.

Source
How much does Ecwid cost?

Ecwid does not publish pricing details on its website. The vendor directs users to contact sales or view pricing, but specific rates are not displayed publicly.

Source

Behind it

Who makes Ecwid

Company
Ecwid
Based in
San Francisco, CA
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Where to go from Ecwid

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Softwr does not host reviews and shows no star rating for Ecwid, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

More on Ecwid

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