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Braze

Customer engagement platform built for the modern marketer

Visit Braze

Overview

What Braze does

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. It enables brands to build and send personalized messaging campaigns across push, email, apps, and more.

What people use it for

  • Customer engagement
  • Marketing automation
  • Personalization
  • Retention campaigns
  • Cross-channel messaging

Related searches

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Braze.

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Cross-shopped

What people choose instead of Braze

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Braze logo
    Braze    vs
    ActiveCampaign logo
    ActiveCampaign

    ActiveCampaign: Integrated CRM and marketing automation platform with customer engagement and email capabilities.

  • Braze logo
    Braze    vs
    Mailchimp logo
    Mailchimp

    Mailchimp: Email marketing and automation platform with audience segmentation and campaign tools.

  • Braze logo
    Braze    vs
    HubSpot CRM logo
    HubSpot CRM

    HubSpot CRM: CRM platform with integrated marketing automation, email, and customer communication tools.

Pricing

What Braze costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Pro

On request

  • Core messaging channels
  • Basic segmentation
  • Campaign analytics
  • API access

Plus

On request

  • Advanced features
  • Predictive suite
  • Canvas Flow
  • Premium support

Premier

On request

  • All features
  • Dedicated CSM
  • Custom integrations
  • SLA

Capabilities

Features

  • Cross-channel messaging

    Cross-channel messaging capability

  • Customer journey orchestration

    Customer journey orchestration capability

  • Real-time personalization

    Real-time personalization capability

  • A/B testing

    A/B testing capability

  • Predictive analytics

    Predictive analytics capability

  • Audience segmentation

    Audience segmentation capability

  • Campaign analytics

    Campaign analytics capability

  • Content cards

    Content cards capability

  • Segment

    Integration with Segment

  • mParticle

    Integration with mParticle

  • Salesforce

    Integration with Salesforce

  • Snowflake

    Integration with Snowflake

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source

Behind it

Who makes Braze

Company
Braze Inc
Based in
New York, NY
Founders
Bill Magnuson, Jon Hyman, Mark Ghermezian

Timeline

Braze over time

  1. Acquisition2021-11-01

    Braze becomes publicly traded company on Nasdaq

    Source
  2. Renamed2017-01-01

    Appboy rebrands to Braze to reflect evolution beyond mobile app engagement

    Source
  3. Funding2012-01-01$2.5m

    Series A seed funding of $2.5M led by Blumberg Capital

    Source
  4. Founded2011-01-01

    Appboy founded by Bill Magnuson, Jon Hyman, and Mark Ghermezian in New York City

    Source
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Keep looking

Where to go from Braze

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Softwr does not host reviews and shows no star rating for Braze, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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