Brazevs
ActiveCampaign
ActiveCampaign: Integrated CRM and marketing automation platform with customer engagement and email capabilities.
Braze
Customer engagement platform built for the modern marketer
As of 30 August 2026, Braze's pricing is not published; the vendor quotes on request. Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Softwr lists it under E-Commerce. Braze is made by Braze Inc, launched in 2011, available on Web, iOS, Android, API.
Overview
What Braze does
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. It enables brands to build and send personalized messaging campaigns across push, email, apps, and more.
What people use it for
- Customer engagement
- Marketing automation
- Personalization
- Retention campaigns
- Cross-channel messaging
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Braze.
- No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
- Implementation costs of $20k-$100k+ significantly increase total cost of ownership
Cross-shopped
What people choose instead of Braze
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- BrazevsMailchimp
Mailchimp: Email marketing and automation platform with audience segmentation and campaign tools.
- BrazevsHubSpot CRM
HubSpot CRM: CRM platform with integrated marketing automation, email, and customer communication tools.
Pricing
What Braze costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Pro
On request
- Core messaging channels
- Basic segmentation
- Campaign analytics
- API access
Plus
On request
- Advanced features
- Predictive suite
- Canvas Flow
- Premium support
Premier
On request
- All features
- Dedicated CSM
- Custom integrations
- SLA
Capabilities
Features
Cross-channel messaging
Customer journey orchestration
Real-time personalization
A/B testing
Predictive analytics
Audience segmentation
Campaign analytics
Content cards
Segment
Integration with Segment
mParticle
Integration with mParticle
Salesforce
Integration with Salesforce
Snowflake
Integration with Snowflake
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What is Braze's pricing model?
Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.
SourceDoes Braze offer implementation support?
Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.
SourceWhat messaging channels does Braze support?
Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.
SourceBehind it
Who makes Braze
- Company
- Braze Inc
- Based in
- New York, NY
- Founders
- Bill Magnuson, Jon Hyman, Mark Ghermezian
Timeline
Braze over time
- Acquisition2021-11-01
Braze becomes publicly traded company on Nasdaq
Source - Renamed2017-01-01
Appboy rebrands to Braze to reflect evolution beyond mobile app engagement
Source - Funding2012-01-01$2.5m
Series A seed funding of $2.5M led by Blumberg Capital
Source - Founded2011-01-01
Appboy founded by Bill Magnuson, Jon Hyman, and Mark Ghermezian in New York City
Source
Keep looking
Where to go from Braze
- Braze alternativesEvery product people weigh against it
- Braze pricingPlans, floors and what the tiers exclude
- Braze badgesWhich rules it meets, and the figure behind each
- All E-Commerce softwareThe full category
- Best E-Commerce softwareThe shortlist, and how it was cut
Best E-Commerce software for
Compare Braze with
- Mailchimp
- NCR Voyix
- Erply
- SAP Commerce Cloud
- Algolia
- Oracle Commerce
- Retail Pro
- Swell Commerce
- Vendure
- FullStory
- Contentful
- Poshmark
- Ecwid
- Etsy
- Gumroad
- Inventory Lab
- KORONA POS
- Loox
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Softwr does not host reviews and shows no star rating for Braze, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Braze
Braze alternatives
What people switch to, and what they give up
Braze pricing
Every tier, and where the cost actually lands
Compare Braze
Put it head to head with anything we hold
Braze badge
Its rating, and an embed for your own site
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