Dripvs
Klaviyo
Klaviyo: If you need predictive analytics, revenue attribution depth and the largest ecommerce integration ecosystem, and can absorb the higher cost.
Drip
Ecommerce email marketing and automation priced purely on contact count
As of 31 August 2026, Drip starts at $39/month. An ecommerce email platform owned by Leadpages, sitting between Mailchimp and Klaviyo on price and depth. Softwr lists it under E-Commerce. Drip is made by Drip, a Leadpages company, available on Web, API.
Overview
What Drip does
Drip is an email marketing and automation platform built for online retailers. It syncs orders, products and customer behaviour from Shopify, WooCommerce, BigCommerce and Magento, then drives segmentation and visual workflows from that data: abandoned cart and browse abandonment, post-purchase sequences, winback, replenishment and product recommendations, plus onsite forms and popups. It was founded as a standalone tool, acquired by Leadpages in 2016, and repositioned from general marketing automation to ecommerce specifically. The pricing model is the distinguishing fact and the reason to consider it. Drip charges only on contact count and gates nothing: 39 US dollars a month for 2,500 contacts, 89 for 5,000, 154 for 10,000, with unlimited email sends, all workflows, all segmentation and full API access on every plan. That removes the standard frustration of Mailchimp and ActiveCampaign, where automation depth, send volume and API access are all separately tiered and the plan you need is never the plan the price you saw belongs to. Against Klaviyo, Drip is meaningfully cheaper at small and mid list sizes while offering a similar ecommerce data model, and noticeably weaker on analytics, predictive segmentation and the size of its app ecosystem. Buyers are small and mid-sized online retailers, typically on Shopify, doing enough revenue to justify behavioural automation but not enough to absorb Klaviyo at scale. The trade-off buyers most often miss is that Drip SMS is closed to new users and was US-only in any case, so the multichannel story is not available.
What people use it for
- A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.
- A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.
- A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.
- A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Drip.
- Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
- Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
- Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
- The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
- It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.
Cross-shopped
What people choose instead of Drip
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- DripvsOmnisend
Omnisend: If you want email and SMS together for an ecommerce store, since Drip no longer offers SMS to new accounts.
- DripvsActiveCampaign
ActiveCampaign: If your business is not primarily ecommerce and you need CRM and sales automation alongside email.
Pricing
What Drip costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Up to 2,500 contacts
$39 /mo
- Unlimited email sends
- All workflows and segmentation
- Onsite forms and popups
- Full API access
Up to 5,000 contacts
$89 /mo
- Identical feature set
- Unlimited email sends
Up to 10,000 contacts
$154 /mo
- Identical feature set
- Unlimited email sends
- Price continues to scale with contact count above this
Capabilities
Features
Ecommerce data sync
Orders, products and customer lifetime value pulled from Shopify, WooCommerce, BigCommerce and Magento
Visual workflow builder
Branching automation triggered by purchases, browsing, tags and custom events
Behavioural segmentation
Segments built on purchase history, spend, product affinity and site activity
Onsite forms and popups
Capture forms, popups and slide-ins built into the platform rather than bought separately
Unlimited sends
No send volume limit on any plan; only contact count is metered
No feature gating
Every feature is available on every paid plan including full API access
Product recommendations
Dynamic product blocks driven by purchase and browse history
A/B testing
Split testing on emails and workflow branches
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Drip do SMS?
Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.
How is Drip priced?
Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.
Who owns Drip?
Leadpages, which acquired it in 2016. Drip retains its own name, site and product.
How does it compare to Klaviyo?
Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.
Keep looking
Where to go from Drip
- Drip alternativesEvery product people weigh against it
- Drip pricingPlans, floors and what the tiers exclude
- Drip badgesWhich rules it meets, and the figure behind each
- All E-Commerce softwareThe full category
- Best E-Commerce softwareThe shortlist, and how it was cut
Best E-Commerce software for
Compare Drip with
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Softwr does not host reviews and shows no star rating for Drip, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Drip
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What people switch to, and what they give up
Drip pricing
Every tier, and where the cost actually lands
Compare Drip
Put it head to head with anything we hold
Drip badge
Its rating, and an embed for your own site
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