Hotjar
VerifiedUnderstand how users behave on your site
Screenshots


Quick Overview
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
Rating
Users
Available
Platforms
Complete Guide to Hotjar
Everything you need to know about Hotjar to make an informed decision
What is Hotjar?
Hotjar is a comprehensive User behavior analysis solution designed for e-commerce professionals and teams. Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
This powerful software platform combines essential business functionality with user-friendly design, making it an ideal choice for organizations looking to streamline their User behavior analysis processes and enhance overall productivity.
Key Benefits of Hotjar
Hotjar delivers significant value through its comprehensive feature set and intuitive design:
- Heatmaps - Enhanced heatmaps capabilities that drive efficiency
- Session recordings - Enhanced session recordings capabilities that drive efficiency
- Feedback widgets - Enhanced feedback widgets capabilities that drive efficiency
- Surveys - Enhanced surveys capabilities that drive efficiency
- User interviews - Enhanced user interviews capabilities that drive efficiency
Hotjar Features and Capabilities
Hotjar offers a robust set of features designed to meet the demanding requirements of modern e-commerce operations.
Core Functionality
The platform's core features provide essential capabilities for daily operations:
- Heatmaps
- Session recordings
- Feedback widgets
- Surveys
- User interviews
Security and Compliance
Hotjar prioritizes data security and regulatory compliance with advanced security features:
- GDPR
- CCPA
- SOC2
- ISO27001
Integration Capabilities
Hotjar seamlessly connects with popular business tools and platforms, enabling unified workflow management:
- Google Analytics integration for enhanced connectivity
- Segment integration for enhanced connectivity
- Zapier integration for enhanced connectivity
- Slack integration for enhanced connectivity
- Microsoft Teams integration for enhanced connectivity
- HubSpot integration for enhanced connectivity
- Optimizely integration for enhanced connectivity
These integrations ensure that Hotjar fits naturally into existing technology stacks while providing additional functionality and data synchronization.
Hotjar Pricing Structure
Hotjar offers flexible pricing options designed to accommodate businesses of all sizes and requirements.
Free Plan Available - ${software.name} provides a free tier with essential features, making it accessible for small teams and individual users to get started without initial investment.
Paid Plans - Premium features and advanced capabilities are available starting from $32 per month, providing excellent value for growing businesses.
Available Pricing Tiers
Hotjar offers multiple pricing tiers to match different organizational needs:
- Basic Plan - $0/month
- Up to 35 daily sessions
- Unlimited heatmaps
- Basic features
- Plus Plan - $32/month
- Up to 100 daily sessions
- Filters & segments
- Events API
- Business Plan - $80/month
- Up to 500 daily sessions
- Funnels
- Custom user attributes
- Scale Plan - $null/month
- Custom session limits
- SAML SSO
- Dedicated CSM
Platform Compatibility and Technical Requirements
Hotjar is designed for maximum accessibility and can be used across multiple platforms and devices.
Supported Platforms: web
This multi-platform support ensures that teams can access Hotjar functionality regardless of their preferred operating system or device type.
Multi-Language Support
Hotjar supports multiple languages to serve global teams effectively:
Available Languages: English, German, French, Spanish, Portuguese, Italian, Dutch
Optimal Use Cases for Hotjar
Hotjar excels in various business scenarios and use cases:
- User behavior analysis - Streamlined processes and enhanced efficiency
- Conversion optimization - Streamlined processes and enhanced efficiency
- UX research - Streamlined processes and enhanced efficiency
- Customer feedback - Streamlined processes and enhanced efficiency
- Usability testing - Streamlined processes and enhanced efficiency
These use cases demonstrate Hotjar's versatility and ability to adapt to different business requirements and operational needs.
How Hotjar Compares to Alternatives
While there are several User behavior analysis solutions available in the market, Hotjar distinguishes itself through its unique combination of features and user experience.
Popular alternatives include: Crazy Egg, FullStory, Lucky Orange, Mouseflow, Microsoft Clarity
However, Hotjar offers distinct advantages in terms of affordability and accessibility, making it a compelling choice for organizations evaluating their options.
Why Hotjar is the Right Choice
Hotjar represents an excellent solution for organizations seeking reliable User behavior analysis software. With an impressive 4.5/5 user rating, it has proven its value across diverse business environments.
Developed and maintained by Hotjar Ltd with a track record dating back to 2014, Hotjar combines industry expertise with modern technology to deliver exceptional results.
The platform offers flexible pricing including a free tier and comprehensive functionality suitable for startup, small, medium, enterprise. Whether you're a startup looking for cost-effective solutions or an enterprise requiring advanced capabilities, Hotjar provides the tools and scalability to support your growth.
Choose Hotjar for its proven reliability, comprehensive feature set, and commitment to user success in the competitive User behavior analysis software market.
Supported Platforms
Related Categories
Try Hotjar
FREE PLANNo credit card required
✓ No credit card required ✓ Setup in minutes ✓ Cancel anytime