Hotjarvs
FullStory
FullStory: Also offers session recordings and error tracking, but dev-first and focused on engineers rather than cross-functional teams.
Hotjar
Understand how users behave on your site
As of 30 August 2026, Hotjar has a free plan and paid plans start at $39/month. Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such. Softwr lists it under E-Commerce. Hotjar is made by Hotjar Ltd, launched in 2014, available on Web.
Overview
What Hotjar does
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
What people use it for
- User behavior analysis
- Conversion optimization
- UX research
- Customer feedback
- Usability testing
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Hotjar.
- Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
- Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
- Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
- No mobile app - only web-based access available
- Not real-time analytics - includes slight data processing delay
Cross-shopped
What people choose instead of Hotjar
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- HotjarvsCrazy Egg
Crazy Egg: Provides heatmaps and session recordings with strong A/B testing and CRO features.
- HotjarvsMouseflow
Mouseflow: Similar heatmap and recording features with additional conversion funnels and form analysis capabilities.
- HotjarvsVWO
VWO: Offers heatmaps, recordings, and experiments with emphasis on experimentation platform.
Capabilities
Features
Heatmaps
Session recordings
Feedback widgets
Surveys
User interviews
Conversion funnels
Form analytics
Rage click detection
Google Analytics
Integration with Google Analytics
Segment
Integration with Segment
Zapier
Integration with Zapier
Slack
Integration with Slack
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Hotjar have a free tier?
Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.
SourceCan I export my data from Hotjar?
Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.
SourceDoes Hotjar provide real-time analytics?
No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.
SourceWhat integrations does Hotjar support?
Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.
SourceBehind it
Who makes Hotjar
- Company
- Hotjar Ltd
- Based in
- Malta
- Founders
- Marc von Brockdorff, David Darmanin
Timeline
Hotjar over time
Keep looking
Where to go from Hotjar
- Hotjar alternativesEvery product people weigh against it
- Hotjar pricingPlans, floors and what the tiers exclude
- Hotjar badgesWhich rules it meets, and the figure behind each
- All E-Commerce softwareThe full category
- Best E-Commerce softwareThe shortlist, and how it was cut
Best E-Commerce software for
Compare Hotjar with
- FullStory
- Bluepark
- Checkout.com
- eBay
- Authorize.net
- Braintree
- Gumroad
- Loox
- Razorpay
- SamCart
- NCR Voyix
- Wix eCommerce
- Retail Pro
- Saleor
- Sellfy
- Shopware
- Razorpay
- SamCart
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14 researched notes
Softwr does not host reviews and shows no star rating for Hotjar, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Hotjar
Hotjar alternatives
What people switch to, and what they give up
Hotjar pricing
Every tier, and where the cost actually lands
Compare Hotjar
Put it head to head with anything we hold
Hotjar badge
Its rating, and an embed for your own site
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