Hotjar

Hotjar

Verified

Understand how users behave on your site

4.5(5,678 ratings)
1K+ users
8 views
Founded
2014
Starting Price
Free
Category
E-commerce
Last Updated
9/8/2025

Screenshots

Hotjar screenshot 1
Hotjar screenshot 2

Quick Overview

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

4.5

Rating

1K+

Users

Free Plan

Available

1

Platforms

Complete Guide to Hotjar

Everything you need to know about Hotjar to make an informed decision

What is Hotjar?

Hotjar is a comprehensive User behavior analysis solution designed for e-commerce professionals and teams. Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

This powerful software platform combines essential business functionality with user-friendly design, making it an ideal choice for organizations looking to streamline their User behavior analysis processes and enhance overall productivity.

Key Benefits of Hotjar

Hotjar delivers significant value through its comprehensive feature set and intuitive design:

  • Heatmaps - Enhanced heatmaps capabilities that drive efficiency
  • Session recordings - Enhanced session recordings capabilities that drive efficiency
  • Feedback widgets - Enhanced feedback widgets capabilities that drive efficiency
  • Surveys - Enhanced surveys capabilities that drive efficiency
  • User interviews - Enhanced user interviews capabilities that drive efficiency

Hotjar Features and Capabilities

Hotjar offers a robust set of features designed to meet the demanding requirements of modern e-commerce operations.

Core Functionality

The platform's core features provide essential capabilities for daily operations:

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews

Security and Compliance

Hotjar prioritizes data security and regulatory compliance with advanced security features:

  • GDPR
  • CCPA
  • SOC2
  • ISO27001

Integration Capabilities

Hotjar seamlessly connects with popular business tools and platforms, enabling unified workflow management:

  • Google Analytics integration for enhanced connectivity
  • Segment integration for enhanced connectivity
  • Zapier integration for enhanced connectivity
  • Slack integration for enhanced connectivity
  • Microsoft Teams integration for enhanced connectivity
  • HubSpot integration for enhanced connectivity
  • Optimizely integration for enhanced connectivity

These integrations ensure that Hotjar fits naturally into existing technology stacks while providing additional functionality and data synchronization.

Hotjar Pricing Structure

Hotjar offers flexible pricing options designed to accommodate businesses of all sizes and requirements.

Free Plan Available - ${software.name} provides a free tier with essential features, making it accessible for small teams and individual users to get started without initial investment.

Paid Plans - Premium features and advanced capabilities are available starting from $32 per month, providing excellent value for growing businesses.

Available Pricing Tiers

Hotjar offers multiple pricing tiers to match different organizational needs:

  • Basic Plan - $0/month
    • Up to 35 daily sessions
    • Unlimited heatmaps
    • Basic features
  • Plus Plan - $32/month
    • Up to 100 daily sessions
    • Filters & segments
    • Events API
  • Business Plan - $80/month
    • Up to 500 daily sessions
    • Funnels
    • Custom user attributes
  • Scale Plan - $null/month
    • Custom session limits
    • SAML SSO
    • Dedicated CSM

Platform Compatibility and Technical Requirements

Hotjar is designed for maximum accessibility and can be used across multiple platforms and devices.

Supported Platforms: web

This multi-platform support ensures that teams can access Hotjar functionality regardless of their preferred operating system or device type.

Multi-Language Support

Hotjar supports multiple languages to serve global teams effectively:

Available Languages: English, German, French, Spanish, Portuguese, Italian, Dutch

Optimal Use Cases for Hotjar

Hotjar excels in various business scenarios and use cases:

  • User behavior analysis - Streamlined processes and enhanced efficiency
  • Conversion optimization - Streamlined processes and enhanced efficiency
  • UX research - Streamlined processes and enhanced efficiency
  • Customer feedback - Streamlined processes and enhanced efficiency
  • Usability testing - Streamlined processes and enhanced efficiency

These use cases demonstrate Hotjar's versatility and ability to adapt to different business requirements and operational needs.

How Hotjar Compares to Alternatives

While there are several User behavior analysis solutions available in the market, Hotjar distinguishes itself through its unique combination of features and user experience.

Popular alternatives include: Crazy Egg, FullStory, Lucky Orange, Mouseflow, Microsoft Clarity

However, Hotjar offers distinct advantages in terms of affordability and accessibility, making it a compelling choice for organizations evaluating their options.

Why Hotjar is the Right Choice

Hotjar represents an excellent solution for organizations seeking reliable User behavior analysis software. With an impressive 4.5/5 user rating, it has proven its value across diverse business environments.

Developed and maintained by Hotjar Ltd with a track record dating back to 2014, Hotjar combines industry expertise with modern technology to deliver exceptional results.

The platform offers flexible pricing including a free tier and comprehensive functionality suitable for startup, small, medium, enterprise. Whether you're a startup looking for cost-effective solutions or an enterprise requiring advanced capabilities, Hotjar provides the tools and scalability to support your growth.

Choose Hotjar for its proven reliability, comprehensive feature set, and commitment to user success in the competitive User behavior analysis software market.

Supported Platforms

Web

Try Hotjar

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4.5(5678+ reviews)
1K+
Users

✓ No credit card required ✓ Setup in minutes ✓ Cancel anytime

Key Features

Heatmaps
Heatmaps capability
Session recordings
Session recordings capability
Feedback widgets
Feedback widgets capability
Surveys
Surveys capability
User interviews
User interviews capability

Why Choose Hotjar?

Verified
Est. 2014
1K+ users
Easy to setup & use
Regular updates & support
Join thousands of satisfied users

Security & Compliance

Security Score80/100

Certifications

GDPRSOC2ISO27001CCPAPrivacy Shield
EncryptionAES-128

Company

Hotjar Ltd
Location:Malta
Size:201-500
Visit company website
Hotjar Review - E-commerce Software | Softwr | Softwr