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Marketing · head to head

Supermetrics vs Swydo

Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite
Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra; Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • They diverge on capability: Supermetrics covers Multi-source data connectors, Swydo covers Multi-platform connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Supermetrics and Swydo actually diverge.

Attributes where Supermetrics and Swydo differ
AttributeSupermetricsSwydo
Starting price€49/month€69/month
Pricing modelsubscriptionPer month by data source count
PlatformsWeb, Google-sheets, Data-studio, Excel, ApiWeb
Founded2010Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

What people use each for

The jobs each tool is most often brought in to do.

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Swydo
  • Loading advertising data into BigQuery or Snowflake for reportingnot Swydo
  • Automating recurring client marketing reports at an agencynot Swydo

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Supermetrics
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Supermetrics
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Supermetrics
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Supermetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Pricing, plan by plan

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Which should you pick?

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.
Swydo review

Questions people ask

Is Supermetrics or Swydo better?
Neither clearly leads. Supermetrics starts at €49/month and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Supermetrics or Swydo?
Supermetrics starts at €49/month and Swydo at €69/month.
Does Supermetrics or Swydo run on more platforms?
Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api. Swydo runs on Web.
What is Supermetrics best used for?
Supermetrics is most often used for pulling marketing platform data into google sheets, looker studio, excel or power bi, loading advertising data into bigquery or snowflake for reporting, automating recurring client marketing reports at an agency. Of those, pulling marketing platform data into google sheets, looker studio, excel or power bi and loading advertising data into bigquery or snowflake for reporting are not what Swydo is typically brought in for.
What can Supermetrics do that Swydo cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

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