Google Analytics

Name: Google Analytics
Availability: InStock
Author: Google LLC

Get to know your customers

Visit Google Analytics

Overview

What Google Analytics does

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

What people use it for

Website and web application analytics
Event tracking and user behaviour analysis
Traffic source and conversion tracking

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Google Analytics.

Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
Large and XL properties capped at 2-month data retention only
Age, gender, and interest data always expire after 2 months regardless of retention settings
Free tier does not include GA360 advanced features

Cross-shopped

What people choose instead of Google Analytics

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Google Analyticsvs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Google Analyticsvs
Ruler Analytics
Ruler Analytics: Closed-loop marketing attribution
Google Analyticsvs
VWO
VWO: Experience Optimization Platform
Google Analyticsvs
Northbeam
Northbeam: Marketing intelligence for growth brands

Capabilities

Features

Real-time analytics
Real-time analytics capability
Audience insights
Audience insights capability
Acquisition tracking
Acquisition tracking capability
Behavior flow
Behavior flow capability
Conversion tracking
Conversion tracking capability
Custom reports
Custom reports capability
Mobile analytics
Mobile analytics capability
E-commerce tracking
E-commerce tracking capability
Google Ads
Integration with Google Ads
Google Search Console
Integration with Google Search Console
Google Tag Manager
Integration with Google Tag Manager
BigQuery
Integration with BigQuery

Behind it

Who makes Google Analytics

Company: Google LLC
Based in: Mountain View, CA

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Keep looking

Where to go from Google Analytics

Best Marketing Analytics software for

Compare Google Analytics with

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Softwr does not host reviews and shows no star rating for Google Analytics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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