Rival IQ

Competitive social media analytics and benchmarking with published, self-service pricing

As of 31 August 2026, Rival IQ starts at $239/month. Rival IQ benchmarks your social performance against a named set of competitors and publishes its prices, which almost nobody in social analytics does. Softwr lists it under Social Media. Rival IQ is available on Web.

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Overview

What Rival IQ does

Rival IQ tracks a defined set of companies across Facebook, Instagram, X, LinkedIn, TikTok, YouTube and Pinterest, and reports engagement rates, posting frequency, content types, hashtags and paid activity for each of them side by side. Connecting your own accounts adds private metrics such as reach, impressions and audience demographics on top of the public data it collects for everyone else. Reports can be scheduled, exported and pushed into Looker Studio. The distinguishing choice is transparent, self-service pricing in a category that is almost entirely sales-led. Drive is 239 US dollars a month for 10 tracked companies, Engage is 349 for 20, and Engage Pro is 559 for 40, with 15 per cent off annual billing and a 14-day trial without a card. That means a marketing manager can buy a competitive benchmarking tool on a departmental card in an afternoon, where the enterprise listening platforms would take six weeks and a procurement cycle. It also means the limits are visible before you buy rather than discovered at renewal. Buyers are social media managers and agencies who need defensible benchmarking numbers for a quarterly review or a client report. The trade-off is scope: this is analytics and benchmarking, with social listening bolted on at the higher tiers as a limited number of saved searches, not a full listening platform. If you need broad web and forum monitoring with historical backfill, this is not the tool.

What people use it for

An agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform rates
A social media manager needing a defensible engagement rate benchmark against named competitors for a board deck
A brand team deciding whether to invest further in TikTok by comparing its performance against category peers rather than against its own history
A marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cycle

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Rival IQ.

Data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
The entry plan includes a single user seat, which means a two-person social team is pushed to the 349 dollar tier for a reason that has nothing to do with data volume.
Social listening is sold as a small number of saved searches rather than a listening platform, so it will not replace a dedicated monitoring tool for crisis detection or broad web coverage.
Instagram reporting is the weakest part of the platform, with reach not presented as a clean monthly total, which frustrates teams whose primary channel is Instagram.
It analyses but does not publish or schedule, so it is an additional subscription alongside whatever publishing tool you already run rather than a consolidation.

Cross-shopped

What people choose instead of Rival IQ

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Rival IQvs
Sprout Social
Sprout Social: If you want analytics, publishing and inbox in one subscription rather than a specialist benchmarking tool
Rival IQvs
Brandwatch
Brandwatch: If broad social listening and crisis monitoring matter more than competitor benchmarking
Rival IQvs
Emplifi
Emplifi: If you need enterprise social suite functionality with content and care alongside the analytics

Pricing

What Rival IQ costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Drive

$239 /mo

10 tracked companies
6 months of data history
1 user seat
Competitive benchmarking and content analysis
Scheduled exports and email alerts

Engage

$349 /mo

20 tracked companies
12 months of data history
2 user seats
2 social listening saved searches
Private account analytics
Facebook Ads reporting

Engage Pro

$559 /mo

40 tracked companies
24 months of data history
5 user seats
10 social listening saved searches
Multi-handle aggregation
Estimated impressions

Capabilities

Features

Competitive landscapes
Groups companies into named sets and compares metrics across them
Engagement rate benchmarking
Normalises engagement by follower count so comparisons across account sizes hold
Private channel analytics
Adds reach, impressions and demographics for accounts you own and connect
Social listening searches
Monitors keywords across news, Reddit, Quora and social, limited by plan tier
Facebook and Instagram ads reporting
Reports paid activity alongside organic performance
Head-to-head reports
Produces a direct comparison view between two brands
Scheduled exports and alerts
Emails reports and flags competitor activity spikes
Looker Studio connector
Feeds Rival IQ metrics into an existing reporting stack

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Can I schedule posts from Rival IQ?

No. It is analytics and benchmarking only. You keep your publishing tool.

Does it need my competitors to grant access?

No. Public metrics for tracked companies are collected without their involvement. Private metrics require connecting your own accounts.

Is there a free trial?

Yes, 14 days with no card required.

How far back does data go when I add a competitor?

Rival IQ backfills history up to your plan limit of 6, 12 or 24 months, so adding a competitor does not start you from zero.

Keep looking

Where to go from Rival IQ

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Softwr does not host reviews and shows no star rating for Rival IQ, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.