YouScan

Social listening with image recognition, priced from $499 a month with a hard limit on search topics

As of 31 August 2026, YouScan starts at $499/month. A listening platform whose differentiator is finding brand mentions in images where the brand name never appears in text. Softwr lists it under Social Media. YouScan is made by YouScan Limited, available on Web.

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Overview

What YouScan does

YouScan monitors X, Facebook, Instagram, YouTube, LinkedIn, TikTok, Reddit, Bluesky, review sites, news, blogs and forums, with sentiment analysis, auto-categorisation into complaints, praise, opinions and comparisons, spam filtering, duplicate merging and alerting. Insights Copilot answers questions conversationally over your own mention data, and Audience Insights profiles who is talking. Audio and video content, including YouTube, is transcribed and searched. Visual Insights is the genuine differentiator. It recognises logos, objects and scenes in images, which surfaces mentions where a product appears in a photo but is never named in the caption. For consumer brands in food, drink, apparel and beauty, that is a category of conversation text-only tools simply cannot see. YouScan claims it adds around eighty percent more mentions than text alone. Buyers are consumer brands and their agencies. The trade-offs are two structural ones. First, the constraint on the entry plan is not mentions, it is topics: Starter 3 gives three text search topics for $499 a month billed annually, which forces agencies with several clients to combine projects into one query or move to the custom tier. Second, and more importantly, the Unlimited tier delivers unlimited sampled mentions. High-volume topics collect every nth mention and analytics are extrapolated from the sample. The sampling frequency is set when the topic is created and cannot be changed afterwards, so getting it wrong means rebuilding the topic and losing historical continuity. If your requirement is exhaustive capture for legal, regulatory or crisis forensic purposes, no tier at any price delivers it.

What people use it for

A drinks or snack brand that needs to find product placement in user photos where nobody typed the brand name.
A consumer marketing team wanting demographic profiles of who is discussing a campaign, not just how many mentions it generated.
A support operation routing complaints found on social straight into Zendesk or Freshdesk as tickets.
A brand tracking sentiment across several languages in Central and Eastern Europe where larger vendors have thinner source coverage.

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about YouScan.

The binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
Unlimited means sampled, not complete: high-volume topics collect every nth mention and analytics are extrapolated, so the top tier structurally cannot deliver exhaustive capture for legal or crisis forensic use.
Sampling frequency is fixed at topic creation and cannot be changed, so a wrong initial choice means building a new topic and losing historical continuity in the data you have already paid to collect.
Instagram coverage is structurally partial because it depends on hashtags being present, and channel-based Instagram history is capped at twelve months back, so caption-free visual mentions are undercounted.
Visual Insights and Audience Insights, the two capabilities that most differentiate the product, are only included on the quote-only Unlimited tier, so the published $499 price does not buy the reason you came.
Billing is annual only at the published tier with no monthly-rolling option and no published overage schedule, so the cost of a volume spike is unknown until you negotiate it.
X coverage now depends on constrained paid API access, which combined with sampling makes historic post depth the weakest part of the archive relative to Brandwatch or Talkwalker.

Cross-shopped

What people choose instead of YouScan

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

YouScanvs
Brandwatch
Brandwatch: Brandwatch has the deeper historical archive and better exhaustive-capture story if sampling is unacceptable for your use case.
YouScanvs
Talkwalker
Talkwalker: Talkwalker also does image recognition and covers more languages, worth comparing directly against Visual Insights.
YouScanvs
Mention
Mention: Mention is far cheaper and self-serve if you need alerting on brand keywords rather than analysis.

Pricing

What YouScan costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter 3

$499 /mo

Billed annually
Up to 15,000 mentions per month
3 text search topics
Unlimited users and alert rules
Insights Copilot limited to 10 questions per month
1 custom dashboard

Unlimited

On request

Unlimited sampled mentions
Unlimited search topics, users and alert rules
Visual Insights included
Audience Insights included
Unlimited Copilot questions and dashboards
Priced on application

Capabilities

Features

Visual Insights
Recognises logos, objects and scenes in images to find untagged brand mentions
Insights Copilot
Answers questions conversationally over your collected mention data
Audience Insights
Profiles demographics, interests and occupations of people mentioning you
Auto-Categories
Sorts mentions into complaints, praise, opinions and comparisons automatically
Sentiment analysis
Multilingual sentiment scoring via translation
Audio and video monitoring
Transcribes YouTube and other video content for searchable mentions
Smart alerts and automation
Rule-based alerting with spam filtering and duplicate merging
Social Intelligence API
Programmatic access to mentions and analytics plus webhooks

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does the Unlimited plan really collect every mention?

No. It collects a sample of high-volume topics and extrapolates the analytics. Ask for the sampling ratio in writing if completeness matters.

Is Visual Insights on the $499 plan?

No. Visual Insights and Audience Insights are included on the Unlimited tier only, which is quoted rather than published.

Was YouScan affected by the war in Ukraine?

It was founded in Kyiv but contracts through a Cyprus entity and moved infrastructure to Azure West Europe. It exited the Russian market entirely, liquidating both Russian entities by mid-2024, and now contractually bars customers with Russian Federation connections.

Can I pay monthly?

Not at the published tier. Starter 3 is $499 a month billed annually.

Keep looking

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Softwr does not host reviews and shows no star rating for YouScan, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.