Instapage

Instapage is a landing page and campaign management platform marketed as 'the number one landing page builder' for creating and optimising post-click experiences. The core offering is a drag-and-drop page builder with 500+ customisable templates, supporting pixel-precise design customisation and advanced features including custom JavaScript, HTML and CSS for extended flexibility. The platform emphasises marketing science through AI-driven capabilities including content generation for headlines, copy and calls-to-action, and targeted personalization claiming up to 34% higher conversions and lower cost-per-acquisition. The platform provides comprehensive A/B testing including server-side testing on both standard and AMP pages, AI experiments that automatically direct traffic to higher-performing variants, and real-time heatmaps tracking visitor interactions. AdMap® is a unique feature allowing visualisation of ad campaign structures and connection to landing pages. Key capabilities include global content blocks for single-click updates across hundreds of pages, team collaboration with real-time editing, and integrations with 120+ third-party applications including Salesforce, HubSpot and Shopify. The platform includes unlimited pages and unlimited conversions across all tiers. Enterprise features like heatmaps, dynamic text replacement and dedicated customer success management are reserved for the Convert plan.