The operating system for e-commerce
As of 30 August 2026, Triple Whale has a free plan and paid plans start at $179/month. Triple Whale is an all-in-one analytics platform designed specifically for e-commerce brands. Softwr lists it under Marketing. Triple Whale is made by Triple Whale Inc, launched in 2021, available on Web.
Overview
Triple Whale is an all-in-one analytics platform designed specifically for e-commerce brands. It consolidates data from all marketing channels, provides first-party attribution, and offers AI-powered insights to optimize marketing performance.
The honest half
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Triple Whale.
Cross-shopped
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
Northbeam: Advanced hybrid marketing measurement platform combining multi-touch attribution, media mix modeling, and incrementality testing. Best for brands with larger budgets and complex multi-channel needs.
Ruler Analytics: First-party attribution platform with visitor-level tracking, call tracking, and form analytics. Excels for Shopify stores with hybrid online and offline sales processes.
Pricing
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Founders Dashboard
Free
Starter
$179 /mo
Advanced
$259 /mo
Capabilities
First-party attribution
Real-time dashboard
Creative analytics
Sonar AI assistant
Pixel tracking
Profit tracking
Cohort analysis
Benchmarking
Shopify
Integration with Shopify
Facebook Ads
Integration with Facebook Ads
Google Ads
Integration with Google Ads
TikTok Ads
Integration with TikTok Ads
Answered, with sources
Each answer names the page it came from, so you can check it rather than take our word for it.
Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.
SourceYes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.
SourceTriple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.
SourceYes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.
SourceBehind it
Timeline
Triple Whale founded by ecommerce operators Maxx Blank, AJ Orbach, and Ivan Chernykh
SourceKeep looking
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Softwr does not host reviews and shows no star rating for Triple Whale, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
What people switch to, and what they give up
Every tier, and where the cost actually lands
Put it head to head with anything we hold
Its rating, and an embed for your own site
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quote
