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E-Commerce · head to head

Trustpilot vs Wix eCommerce

Trustpilot logo

Trustpilot

E-Commerce

Review management platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Trustpilot review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • They diverge on capability: Trustpilot covers Review collection, Wix eCommerce covers Drag-and-drop editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Trustpilot and Wix eCommerce actually diverge.

Attributes where Trustpilot and Wix eCommerce differ
AttributeTrustpilotWix eCommerce
PlatformsWebWeb, iOS, Android
Founded20112006

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Trustpilot

  • Review collection
  • Email surveys
  • Review moderation
  • Analytics dashboard
  • Response management
  • Star rating display
  • Widgets
  • API access

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

Trustpilot

  • Review collection and managementnot Wix eCommerce
  • Customer reputation monitoringnot Wix eCommerce
  • Review widget integrationnot Wix eCommerce
  • Multi-location business review trackingnot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot Trustpilot
  • A studio or service business selling a handful of products alongside a content-led sitenot Trustpilot
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot Trustpilot
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot Trustpilot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Trustpilot

  • Review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • The Plus and Premium plans are priced per domain, so a second brand doubles the cost
  • Starter at $99 a month billed annually allows one user, two widgets and one domain
  • Customising the public profile to match a brand requires the Plus plan at $319 a month
  • Sentiment analysis and custom dashboards are Premium only at $799 a month
  • Every published price requires annual billing

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

Trustpilot

Free
  • FreeFree
    • 50 review invitations monthly
    • Unlimited Support Center access
    • Basic review collection and management
  • Starter$99/month
    • 100 review invitations monthly
    • 2 widgets, 1 user, 1 domain
    • 15 integrations
  • Plus$319/month
    • 300 invitations monthly
    • 10 widgets, 3 users
    • Up to 3 domains
  • Premium$799/month
    • 1,000 invitations monthly
    • 21 widgets, 10 users
    • Unlimited domains

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose Trustpilot if

  • You need review collection.
  • You want to start without paying.
  • You also want email surveys.
Trustpilot review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is Trustpilot or Wix eCommerce better?
Neither clearly leads. Trustpilot starts at Free and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Trustpilot or Wix eCommerce?
Trustpilot starts at Free and Wix eCommerce at Free.
Does Trustpilot or Wix eCommerce run on more platforms?
Trustpilot runs on Web. Wix eCommerce runs on Web, iOS, Android.
Can I use Trustpilot for free?
Both have a free tier, so you can try either at no cost before committing.
What is Trustpilot best used for?
Trustpilot is most often used for review collection and management, customer reputation monitoring, review widget integration, multi-location business review tracking. Of those, review collection and management and customer reputation monitoring are not what Wix eCommerce is typically brought in for.
What can Trustpilot do that Wix eCommerce cannot?
Trustpilot covers Review collection, Email surveys, Review moderation, Analytics dashboard. Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

Trustpilot: Does Trustpilot offer a free plan?

Yes. Trustpilot's Free plan includes 50 review invitations monthly, unlimited Support Center access, and basic review management at no cost.

Source
Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

Trustpilot: What is the minimum contract length for Trustpilot paid plans?

All Trustpilot contracts require a 12-month commitment, prepaid annually. This applies to Starter, Plus, Premium, and Enterprise plans.

Source
Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

Trustpilot: Does Trustpilot charge per domain or per organization?

Pricing for Plus and Premium plans is per domain. The Starter plan includes 1 domain; Plus covers up to 3 domains; Premium supports unlimited domains. Enterprise pricing is custom.

Source
Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Trustpilot: Can data be accessed after canceling Trustpilot?

Yes. Trustpilot states that 'Reviews remain accessible if service is discontinued,' ensuring customers retain access to collected review data even after canceling.

Source
Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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