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E-Commerce · head to head

BigCommerce vs Wix eCommerce

BigCommerce logo

BigCommerce

E-Commerce

Hosted e-commerce platform that charges no transaction fee and no surcharge for third party gateways

From
$29.95/month
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wix eCommerce has a free tier, so it costs nothing to try first.
  • Each has a real cost: BigCommerce plans are gated on annual online sales, so a strong year pushes you into a higher tier and a higher subscription even though your traffic, catalogue and resource usage are unchanged.; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • They diverge on capability: BigCommerce covers No platform transaction fee, Wix eCommerce covers Drag-and-drop editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BigCommerce and Wix eCommerce actually diverge.

Attributes where BigCommerce and Wix eCommerce differ
AttributeBigCommerceWix eCommerce
Starting price$29.95/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded20092006

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigCommerce

  • No platform transaction fee
  • Stencil theme framework
  • Multi-storefront
  • Faceted search
  • B2B capabilities
  • Headless support
  • Built-in tax integrations
  • Multi-currency

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

BigCommerce

  • A merchant whose volume makes a percentage transaction fee the largest line in the platform decisionnot Wix eCommerce
  • A retailer needing several branded storefronts sharing one catalogue and one back officenot Wix eCommerce
  • A B2B seller who needs company accounts and customer-specific price lists without custom developmentnot Wix eCommerce
  • A team going headless who wants a managed commerce back end rather than a self-hosted onenot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot BigCommerce
  • A studio or service business selling a handful of products alongside a content-led sitenot BigCommerce
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot BigCommerce
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot BigCommerce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigCommerce

  • Plans are gated on annual online sales, so a strong year pushes you into a higher tier and a higher subscription even though your traffic, catalogue and resource usage are unchanged.
  • There is a documented ceiling on the number of variants a single product can have, which breaks configurable, made-to-measure and heavily optioned catalogues and forces awkward workarounds such as splitting one product into several listings.
  • The application marketplace is much smaller than the largest competitor's, so a specific integration or niche feature is more often a custom build, and custom builds are the line item that quietly exceeds the platform cost.
  • Theme customisation past the visual settings means Stencil, Handlebars templates and a local command line workflow, so changes that look small to a marketing team still require a developer and a deployment.
  • Migrating out moves products and inventory reasonably well and moves the things that matter badly, since customer passwords cannot be exported in usable form, order history rarely transfers intact, and reviews and URL structure have to be rebuilt with a redirect map you must produce yourself or lose the search traffic.

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

BigCommerce

$29.95/month
  • Standard$29.95/month
    • Unlimited products
    • 2 staff accounts
    • Basic reports
  • Plus$79.95/month
    • All Standard features
    • Up to 5 staff accounts
    • Advanced reports

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose BigCommerce if

  • You need no platform transaction fee.
  • You also want stencil theme framework.
BigCommerce review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is BigCommerce or Wix eCommerce better?
Neither clearly leads. BigCommerce starts at $29.95/month and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigCommerce or Wix eCommerce?
Wix eCommerce has a free tier; the other does not. Paid plans start at $29.95/month for BigCommerce and Free for Wix eCommerce.
Does BigCommerce or Wix eCommerce run on more platforms?
BigCommerce runs on Web. Wix eCommerce runs on Web, iOS, Android.
Can I use Wix eCommerce for free?
Yes. Wix eCommerce has a free tier, so you can try it without paying. BigCommerce starts at $29.95/month.
What is BigCommerce best used for?
BigCommerce is most often used for a merchant whose volume makes a percentage transaction fee the largest line in the platform decision, a retailer needing several branded storefronts sharing one catalogue and one back office, a b2b seller who needs company accounts and customer-specific price lists without custom development, a team going headless who wants a managed commerce back end rather than a self-hosted one. Of those, a merchant whose volume makes a percentage transaction fee the largest line in the platform decision and a retailer needing several branded storefronts sharing one catalogue and one back office are not what Wix eCommerce is typically brought in for.
What can BigCommerce do that Wix eCommerce cannot?
BigCommerce covers No platform transaction fee, Stencil theme framework, Multi-storefront, Faceted search. Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

BigCommerce: Does BigCommerce charge transaction fees?

No, and it does not surcharge third party payment gateways either. Revenue affects the price through plan sales thresholds instead.

Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

BigCommerce: What happens when I exceed my plan's sales threshold?

You move to the next plan tier. Model this at your projected growth rate, because the increase is driven by revenue rather than by usage.

Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

BigCommerce: Is the app ecosystem large enough?

It covers the common integrations. For anything niche, assume a development project rather than an install, and price that in before comparing subscriptions.

Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

BigCommerce: How hard is it to leave?

Products export cleanly. Customer passwords, order history, reviews and SEO URLs do not. Build the redirect map before you cut over, not after traffic drops.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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