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E-Commerce · head to head

Big Cartel vs Wix eCommerce

Big Cartel logo

Big Cartel

E-Commerce

Straightforward pricing, no surprises

From
Free
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Big Cartel custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Big Cartel and Wix eCommerce actually diverge.

Attributes where Big Cartel and Wix eCommerce differ
AttributeBig CartelWix eCommerce
PlatformsWebWeb, iOS, Android
FoundedUnknown2006

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Big Cartel

Nothing recorded that Wix eCommerce does not also cover.

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

Big Cartel

  • E-commerce store creationnot Wix eCommerce
  • Physical and digital product salesnot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot Big Cartel
  • A studio or service business selling a handful of products alongside a content-led sitenot Big Cartel
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot Big Cartel
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot Big Cartel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Big Cartel

  • Custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature
  • Abandoned cart recovery, product drop scheduling and Zapier integration are restricted to the top Diamond tier at $30/month
  • Platinum's paid billing starts automatically after a 7-day free trial rather than requiring an active opt-in to convert

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

Big Cartel

Free
  • GoldFree
    • Free tier with limited features
  • Platinum$15/month
    • Custom domains
    • Physical and digital product sales
    • Shipping label printing
  • Diamond$30/month
    • All Platinum features plus abandoned cart recovery
    • Product drop scheduling
    • Password-protected products

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose Big Cartel if

  • You want to start without paying.
Big Cartel review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is Big Cartel or Wix eCommerce better?
Neither clearly leads. Big Cartel starts at Free and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Big Cartel or Wix eCommerce?
Big Cartel starts at Free and Wix eCommerce at Free.
Does Big Cartel or Wix eCommerce run on more platforms?
Big Cartel runs on Web. Wix eCommerce runs on Web, iOS, Android.
Can I use Big Cartel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Big Cartel best used for?
Big Cartel is most often used for e-commerce store creation, physical and digital product sales. Of those, e-commerce store creation and physical and digital product sales are not what Wix eCommerce is typically brought in for.
What can Big Cartel do that Wix eCommerce cannot?
Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

Big Cartel: How much does Big Cartel cost?

Big Cartel offers a free Gold plan with limited features. Paid plans start at $15 per month for Platinum and $30 per month for Diamond. Both paid plans include a 7-day free trial and have no commitment.

Source
Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

Big Cartel: What features does the Diamond plan add?

The Diamond plan at $30 per month adds abandoned cart recovery, product drop scheduling, password-protected products, Zapier integration with 7,000+ apps, and priority human support compared to Platinum.

Source
Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

Big Cartel: Can I cancel Big Cartel anytime?

Yes, Big Cartel explicitly offers no commitment and allows cancellation anytime on paid tiers.

Source
Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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