Wix eCommercevs
BigCommerce
BigCommerce: Enterprise ecommerce platform for ambitious merchants
Wix eCommerce
Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap
As of 30 August 2026, Wix eCommerce is free to use. A visual site builder with selling built in and no commission on paid Business plans. Softwr lists it under E-Commerce. Wix eCommerce is made by Wix.com Ltd, launched in 2006, available on Web, iOS, Android.
Overview
What Wix eCommerce does
Wix eCommerce is the selling capability inside Wix, a hosted website builder with a drag-and-drop editor. Selling requires one of the paid Business plans, and on those Wix does not take a commission on sales; you pay card processing to Wix Payments or to a supported third party gateway. It covers products and variants, a cart and checkout, discounts, basic shipping rules, abandoned cart recovery and an App Market of add-ons, and Wix Studio provides a more structured editor aimed at agencies. The old criticism that Wix sites cannot rank has largely stopped being true, since pages are server rendered and the SEO controls are now reasonable, and repeating that criticism is a way to get the decision wrong for outdated reasons. The distinguishing characteristic is the editor, and it cuts both ways. Absolute drag-and-drop positioning lets a non-developer produce a site that looks designed rather than assembled from a template, which is genuinely why people choose it. But that same freedom is why the site cannot be re-themed. A Wix template is not a skin over your content; the layout is the site. Changing template after launch means rebuilding the pages, so a redesign three years in is a new build rather than a theme swap, and that is the single most consequential fact about committing a storefront to it. It is bought by small businesses, studios and single-operator shops where design control matters more than catalogue depth, and where nobody wants to manage a developer. The trade-off is portability. There is no export of a Wix site. Products and orders come out as CSV, but pages, layout, apps and any Velo code stay behind, so leaving means rebuilding the site elsewhere and constructing the redirect map by hand or watching search traffic disappear. Multi-currency and multi-region handling is also thinner than on platforms built for it, which is usually where a growing merchant first meets the ceiling.
What people use it for
- A small business that wants a designed site and a shop without hiring a developer
- A studio or service business selling a handful of products alongside a content-led site
- A single-operator shop where visual control matters more than catalogue or fulfilment depth
- A quick launch where the priority is being live this month rather than being portable in five years
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Wix eCommerce.
- A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
- There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
- Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
- App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
- Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.
Cross-shopped
What people choose instead of Wix eCommerce
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Wix eCommercevsSquare
Square: Powering the economy
- Wix eCommercevsMagento
Magento: Open-source ecommerce platform for enterprise retail
- Wix eCommercevsShopkeep
Shopkeep: Cloud-based POS for small businesses
Capabilities
Features
Drag-and-drop editor
Positions elements freely rather than filling slots in a fixed template
Business plans with no commission
Wix takes no percentage of sales on paid Business plans, separate from card processing
Wix Payments and third party gateways
Accepts payment through Wix's own processing or supported external providers
Product catalogue and variants
Products with options, inventory tracking and collections
Abandoned cart recovery
Emails customers who leave items in the basket
App Market
Add-ons for reviews, subscriptions, shipping and marketing, each with its own monthly fee
Velo
JavaScript development environment for custom logic that runs only inside Wix
Wix Studio
A more structured, responsive editor aimed at agencies building for clients
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Wix take a cut of my sales?
Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.
Can I change my template later?
No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.
Is Wix bad for SEO?
That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.
Can I export my site if I outgrow it?
Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.
Where do most merchants hit the ceiling?
Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.
Behind it
Who makes Wix eCommerce
- Company
- Wix.com Ltd
- Based in
- Tel Aviv, Israel
Keep looking
Where to go from Wix eCommerce
- Wix eCommerce alternativesEvery product people weigh against it
- Wix eCommerce pricingPlans, floors and what the tiers exclude
- Wix eCommerce badgesWhich rules it meets, and the figure behind each
- All E-Commerce softwareThe full category
- Best E-Commerce softwareThe shortlist, and how it was cut
Best E-Commerce software for
Compare Wix eCommerce with
- Magento
- BigCommerce
- Square
- Shopkeep
- Vinted
- Instacart
- Big Cartel
- Bluepark
- WooCommerce
- Hotjar
- Poshmark
- Squarespace Commerce
- Shein
- Temu
- Klarna
- Vinted
- Poshmark
- Squarespace Commerce
Other E-Commerce software
Open core commerce platform, free as Magento Open Source and licensed by revenue as Adobe Commerce
Free plan14 researched notesHosted e-commerce platform that charges no transaction fee and no surcharge for third party gateways
From $29.95/mo13 researched notesLithuania-founded secondhand fashion marketplace that charges the buyer, not the seller, a platform fee
Free plan11 researched notesUS and Canada grocery delivery and pickup marketplace with a paid membership tier
Free plan10 researched notesA UK-based ecommerce platform to design, sell and manage your online store
From £14.99/mo10 researched notesSocial resale marketplace with a flat fee on low-value sales and a percentage cut above that
Free plan11 researched notesUltra-fast-fashion e-commerce app shipping low-cost apparel direct from Chinese manufacturers
Free plan10 researched notesUltra-low-cost general merchandise marketplace owned by PDD Holdings, parent of Pinduoduo
Free plan10 researched notesBuy now pay later and instalment checkout for online and in-store merchants
Pricing on request12 researched notesLithuania-founded secondhand fashion marketplace that charges the buyer, not the seller, a platform fee
Free plan11 researched notesSocial resale marketplace with a flat fee on low-value sales and a percentage cut above that
Free plan11 researched notes
Softwr does not host reviews and shows no star rating for Wix eCommerce, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Wix eCommerce
Wix eCommerce alternatives
What people switch to, and what they give up
Wix eCommerce pricing
Every tier, and where the cost actually lands
Compare Wix eCommerce
Put it head to head with anything we hold
Wix eCommerce badge
Its rating, and an embed for your own site
Best E-Commerce software alternatives
Social resale marketplace with a flat fee on low-value sales and a percentage cut above that
Free to list; tiered seller commission by sale price
Japan-founded peer-to-peer resale marketplace with a flat seller commission
Free to list; 10 percent seller commission on sale price plus payment processing feeUltra-fast-fashion e-commerce app shipping low-cost apparel direct from Chinese manufacturers
Free to browse and use; pay per order, optional paid loyalty tierLithuania-founded secondhand fashion marketplace that charges the buyer, not the seller, a platform fee
Free for sellers, no commission; buyer pays a variable Buyer Protection fee at checkout
Amazon's consumer marketplace app for browsing, buying and tracking orders
Free to use; optional Prime subscription for fast shipping and bundled mediaUltra-low-cost general merchandise marketplace owned by PDD Holdings, parent of Pinduoduo
Free to browse and use; pay per order, heavy promotional discountingUS and Canada grocery delivery and pickup marketplace with a paid membership tier
Free to download; item markups plus delivery and service fees per order, optional subscription
Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee
Free to list; percentage plus per-order seller fee, separate payment processing fee