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E-Commerce · head to head

Wix eCommerce vs WooCommerce

Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite
WooCommerce logo

WooCommerce

E-Commerce

The flexible, open-source ecommerce platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.; WooCommerce the plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
  • They diverge on capability: Wix eCommerce covers Drag-and-drop editor, WooCommerce covers Product management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Wix eCommerce and WooCommerce actually diverge.

Attributes where Wix eCommerce and WooCommerce differ
AttributeWix eCommerceWooCommerce
PlatformsWeb, iOS, AndroidWeb
Founded20062011

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

Only in WooCommerce

  • Product management
  • Shopping cart
  • Payment integration
  • Shipping management
  • Tax calculations
  • Customer accounts
  • Order management
  • Inventory tracking

What people use each for

The jobs each tool is most often brought in to do.

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot WooCommerce
  • A studio or service business selling a handful of products alongside a content-led sitenot WooCommerce
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot WooCommerce
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot WooCommerce

WooCommerce

  • Running an online store inside an existing WordPress sitenot Wix eCommerce
  • Selling physical, digital or subscription products with full control of the codenot Wix eCommerce
  • Building a customised commerce workflow through plugins and hooksnot Wix eCommerce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

WooCommerce

  • The plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
  • Functionality such as subscriptions and bookings comes from paid extensions priced at $29 to $299 per year each, renewed annually
  • Card payments through WooPayments cost roughly 2.50 to 2.90 percent plus 30 cents per transaction
  • Total cost depends on how many extensions a store needs rather than a single published plan price

Pricing, plan by plan

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

WooCommerce

Free
  • FreeFree
    • Core ecommerce features
    • Unlimited products
    • Community support
  • Premium$299/year
    • All Free features
    • Premium support
    • Performance optimization

Which should you pick?

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Choose WooCommerce if

  • You need product management.
  • You want to start without paying.
  • You also want shopping cart.
WooCommerce review

Questions people ask

Is Wix eCommerce or WooCommerce better?
Neither clearly leads. Wix eCommerce starts at Free and WooCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Wix eCommerce or WooCommerce?
Wix eCommerce starts at Free and WooCommerce at Free.
Does Wix eCommerce or WooCommerce run on more platforms?
Wix eCommerce runs on Web, iOS, Android. WooCommerce runs on Web.
Can I use Wix eCommerce for free?
Both have a free tier, so you can try either at no cost before committing.
What is Wix eCommerce best used for?
Wix eCommerce is most often used for a small business that wants a designed site and a shop without hiring a developer, a studio or service business selling a handful of products alongside a content-led site, a single-operator shop where visual control matters more than catalogue or fulfilment depth, a quick launch where the priority is being live this month rather than being portable in five years. Of those, a small business that wants a designed site and a shop without hiring a developer and a studio or service business selling a handful of products alongside a content-led site are not what WooCommerce is typically brought in for.
What can Wix eCommerce do that WooCommerce cannot?
Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants. WooCommerce covers Product management, Shopping cart, Payment integration, Shipping management.

Answered from the vendors’ own pages

Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

WooCommerce: Does WooCommerce offer a money-back guarantee?

Yes. The platform offers a 30-day money-back guarantee.

Source
Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

WooCommerce: Is WooCommerce secure for online payments?

The platform offers safe and secure online payments through its integrated system.

Source
Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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