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E-Commerce · head to head

Retail Pro vs Wix eCommerce

Retail Pro logo

Retail Pro

E-Commerce

Comprehensive retail management software

From
On request
Rated
-
Full reviewWebsite
Wix eCommerce logo

Wix eCommerce

E-Commerce

Hosted website builder with a store module, using drag-and-drop layout rather than themes you can swap

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wix eCommerce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Retail Pro pricing details not disclosed; requires sales consultation; Wix eCommerce a template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • They diverge on capability: Retail Pro covers Point of sale, Wix eCommerce covers Drag-and-drop editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Retail Pro and Wix eCommerce actually diverge.

Attributes where Retail Pro and Wix eCommerce differ
AttributeRetail ProWix eCommerce
Starting priceOn requestFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsiOS, Android, WindowsWeb, iOS, Android
Founded19882006

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Retail Pro

  • Point of sale
  • Inventory management
  • Customer database
  • Employee management
  • Sales analytics
  • Promotion management
  • Multi-store support
  • Reporting tools

Only in Wix eCommerce

  • Drag-and-drop editor
  • Business plans with no commission
  • Wix Payments and third party gateways
  • Product catalogue and variants
  • Abandoned cart recovery
  • App Market
  • Velo
  • Wix Studio

What people use each for

The jobs each tool is most often brought in to do.

Retail Pro

  • Multi-location retail POS operations (1 to 250+ stores)not Wix eCommerce
  • Inventory management with serialized product trackingnot Wix eCommerce
  • Customer loyalty programs via AppCard integrationnot Wix eCommerce

Wix eCommerce

  • A small business that wants a designed site and a shop without hiring a developernot Retail Pro
  • A studio or service business selling a handful of products alongside a content-led sitenot Retail Pro
  • A single-operator shop where visual control matters more than catalogue or fulfilment depthnot Retail Pro
  • A quick launch where the priority is being live this month rather than being portable in five yearsnot Retail Pro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Retail Pro

  • Pricing details not disclosed; requires sales consultation
  • No published technical requirements or system specifications
  • International deployment requires fiscal/tax compliance consultation per region

Wix eCommerce

  • A template cannot be changed once the site is built, because the layout is the site rather than a skin over content, so a redesign later means rebuilding every page instead of switching theme.
  • There is no site export, so leaving Wix means recreating pages, layout and navigation on the new platform and building the URL redirect map by hand, and merchants who discover this after cutover lose their search traffic while they work it out.
  • Velo code and installed apps only run inside Wix, so every hour of custom work and every app configuration is written off entirely if you migrate, which grows the switching cost the longer the site succeeds.
  • App Market add-ons carry their own monthly subscriptions, and a store running several of them for reviews, subscriptions, shipping rules and marketing can spend more each month on apps than on the Wix plan itself, which is a normal configuration rather than an unusual one.
  • Multi-currency, multi-region and tax handling are thinner than on platforms built for cross-border selling, so a merchant who starts selling into new territories tends to hit that ceiling before any other, and the fix is a replatform rather than a setting.

Pricing, plan by plan

Retail Pro

On request

No published plan breakdown. See the Retail Pro review.

Wix eCommerce

Free

No published plan breakdown. See the Wix eCommerce review.

Which should you pick?

Choose Retail Pro if

  • You need point of sale.
  • You work on iOS, Android, Windows.
  • You also want inventory management.
Retail Pro review

Choose Wix eCommerce if

  • You need drag-and-drop editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want business plans with no commission.
Wix eCommerce review

Questions people ask

Is Retail Pro or Wix eCommerce better?
Neither clearly leads. Retail Pro starts at On request and Wix eCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Retail Pro or Wix eCommerce?
Wix eCommerce has a free tier; the other does not. Paid plans start at On request for Retail Pro and Free for Wix eCommerce.
Does Retail Pro or Wix eCommerce run on more platforms?
Retail Pro runs on iOS, Android, Windows. Wix eCommerce runs on Web, iOS, Android.
Can I use Wix eCommerce for free?
Yes. Wix eCommerce has a free tier, so you can try it without paying. Retail Pro starts at On request.
What is Retail Pro best used for?
Retail Pro is most often used for multi-location retail pos operations (1 to 250+ stores), inventory management with serialized product tracking, customer loyalty programs via appcard integration. Of those, multi-location retail pos operations (1 to 250+ stores) and inventory management with serialized product tracking are not what Wix eCommerce is typically brought in for.
What can Retail Pro do that Wix eCommerce cannot?
Retail Pro covers Point of sale, Inventory management, Customer database, Employee management. Wix eCommerce covers Drag-and-drop editor, Business plans with no commission, Wix Payments and third party gateways, Product catalogue and variants.

Answered from the vendors’ own pages

Retail Pro: How much does Retail Pro cost?

Retail Pro does not publish specific pricing on its website. The company describes a 'Pay As You Grow' model but directs interested retailers to request a consultation or brochure to obtain actual pricing quotes customized to their business needs.

Source
Wix eCommerce: Does Wix take a cut of my sales?

Not on paid Business plans. You still pay card processing fees to Wix Payments or to whichever supported gateway you use, so compare the processing rate rather than assuming zero cost.

Wix eCommerce: Can I change my template later?

No. The layout is the site rather than a swappable theme, so redesigning means rebuilding the pages. Treat the initial design decision as long-lived.

Wix eCommerce: Is Wix bad for SEO?

That criticism is largely out of date. Pages are server rendered and the SEO controls are adequate. The real search risk is migration, since there is no export and the redirect map has to be built manually.

Wix eCommerce: Can I export my site if I outgrow it?

Products and orders export as CSV. The site itself does not. Budget a full rebuild plus a redirect map if you move.

Wix eCommerce: Where do most merchants hit the ceiling?

Multi-currency and multi-region selling, and catalogue complexity. Both are thinner here than on platforms designed for cross-border trade.

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