Social Media & Content · head to head
Tailwind vs Metricool
Tailwind
Social Media & Content
Pinterest and Instagram marketing platform for scheduling and keyword research
- From
- Free
- Rated
- -
Metricool
Social Media & Content
All-in-one platform to plan, publish, and analyze social media content
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Tailwind pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
- They diverge on capability: Tailwind covers Keyword research, Metricool covers Content Planner.
Where they differ
Only the attributes on which Tailwind and Metricool actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Social Media & Content).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Tailwind
- Keyword research
- SmartPin
- SmartSchedule
- Turbo
- Ghostwriter AI
- Website sync
- Browser extension
Only in Metricool
- Content Planner
- Analytics & Competitor Analysis
- Automated Reporting
- Unified Inbox
- Ads Management
- SmartLinks
- AI Assistant
What people use each for
The jobs each tool is most often brought in to do.
Tailwind
- Researching high-potential Pinterest keywords for a nichenot Metricool
- Auto-generating pins from new blog or product pagesnot Metricool
- Scheduling a batch of pins at optimal timesnot Metricool
- Boosting reach of top-performing pins through the Turbo networknot Metricool
- Syncing an e-commerce store's catalog into recurring pin contentnot Metricool
Metricool
- Scheduling posts across multiple social networksnot Tailwind
- Tracking competitor social performancenot Tailwind
- Automating client and team reportsnot Tailwind
- Managing paid social ad campaignsnot Tailwind
- Building a link-in-bio landing pagenot Tailwind
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Tailwind
- Pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
- The platform is Pinterest-first, with weaker support for other networks compared to general social schedulers.
- Credit limits on lower plans (e.g. 50 credits/month) can restrict usage for high-volume pinners without add-on purchases.
- Turbo engagement relies on a community exchange network rather than organic reach, which may not suit all brands.
Metricool
- Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
- Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
- Free plan is limited to a single brand and 20 posts per month.
- API access is only available on the top Advanced tier.
Pricing, plan by plan
Tailwind
Free- Pinterest SEO$11.99/month
- Keyword research
- Keyword tracking
- URL-based keywords
- Pinterest Engagement$11.99/month
- 2x faster Turbo Pin earnings
- Unlimited Turbo Pins
- 90-day Pin boosting
- Pin Scheduling & Creation$17.99/month
- Pin creation and writing
- Weekly automation
- Smart scheduling
- All-in bundle$29.98/month
- All Pin Scheduling, SEO, and Engagement features combined
Metricool
Free- FreeFree
- 1 brand
- 20 posts/month
- 5 competitor profiles
- Starter$20/month
- Up to 10 brands
- Unlimited publishing (fair use)
- 100 competitor profiles
- Advanced$53/month
- Up to 50 brands
- Team management and post approval
- Full Twitter/X analytics
Which should you pick?
Choose Tailwind if
- You need keyword research.
- You want to start without paying.
- You work on web, ios, android.
- You also want smartpin.
Choose Metricool if
- You need content planner.
- You want to start without paying.
- You work on web, ios, android, api.
- You also want analytics & competitor analysis.
Questions people ask
- Is Tailwind or Metricool better?
- Neither clearly leads. Tailwind starts at Free and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Tailwind or Metricool?
- Tailwind starts at Free and Metricool at Free.
- Does Tailwind or Metricool run on more platforms?
- Tailwind runs on web, ios, android. Metricool runs on web, ios, android, api.
- Can I use Tailwind for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Tailwind best used for?
- Tailwind is most often used for researching high-potential pinterest keywords for a niche, auto-generating pins from new blog or product pages, scheduling a batch of pins at optimal times, boosting reach of top-performing pins through the turbo network. Of those, researching high-potential pinterest keywords for a niche and auto-generating pins from new blog or product pages are not what Metricool is typically brought in for.
- What can Tailwind do that Metricool cannot?
- Tailwind covers Keyword research, SmartPin, SmartSchedule, Turbo. Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.
Answered from the vendors’ own pages
Tailwind: Does Tailwind have a free plan?
Tailwind offers a free plan with no credit card required, letting new users try scheduling and pin creation before subscribing to a paid tier.
SourceMetricool: Is there a free plan, and what are its limits?
Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.
SourceTailwind: What does Tailwind cost?
Tailwind sells separate plans for Pinterest SEO ($11.99/mo), Engagement ($11.99/mo), and Pin Scheduling & Creation ($17.99/mo) when billed annually, or a bundle of all three for $29.98/mo.
SourceMetricool: What does Metricool cost?
Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.
SourceTailwind: How is usage metered on Tailwind plans?
Plans include a monthly credit allotment (e.g. 50 or 300 credits) used for AI pin generation and other features; extra credits can be purchased at $10 per 100 or via auto-refill.
SourceMetricool: How is usage metered?
Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.
SourceTailwind: Can I cancel my Tailwind subscription anytime?
According to Tailwind's pricing page, subscriptions can be canceled at any time.
SourceRelated pages
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