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Automotive · head to head

NADA Guides vs Tekion

NADA Guides logo

NADA Guides

Automotive

Trusted vehicle valuation for dealerships

From
Free
Rated
-
Full reviewWebsite
Tekion logo

Tekion

Automotive

The future of automotive retail

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only NADA Guides has a free tier, so it costs nothing to try first.
  • Each has a real cost: NADA Guides does not include private party transaction data, only dealer pricing; Tekion no pricing published; contact sales required to obtain quote
  • They diverge on capability: NADA Guides covers Vehicle valuations, Tekion covers Cloud-native DMS.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which NADA Guides and Tekion actually diverge.

Attributes where NADA Guides and Tekion differ
AttributeNADA GuidesTekion
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile WebWeb, Ios, Android, Api
Founded19172016

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NADA Guides

  • Vehicle valuations
  • Retail pricing
  • Trade-in values
  • Market analysis
  • Dealer reports
  • Historical pricing
  • Regional data
  • Mobile application

Only in Tekion

  • Cloud-native DMS
  • Digital retail
  • AI-powered CRM
  • Service scheduling
  • Parts management
  • Accounting suite
  • Real-time analytics
  • Mobile-first design

What people use each for

The jobs each tool is most often brought in to do.

NADA Guides

  • Dealership Managementnot Tekion
  • Service Schedulingnot Tekion
  • Inventory Managementnot Tekion
  • Sales Operationsnot Tekion
  • Customer Relationshipnot Tekion

Tekion

  • DMS modernizationnot NADA Guides
  • Digital transformationnot NADA Guides
  • Multi-store operationsnot NADA Guides
  • Customer experiencenot NADA Guides
  • Data analyticsnot NADA Guides

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NADA Guides

  • Does not include private party transaction data, only dealer pricing
  • Valuations updated monthly or quarterly, not in real-time
  • Accuracy decreases for older and rare vehicle models
  • User input errors for mileage, condition, and trim level significantly affect valuations

Tekion

  • No pricing published; contact sales required to obtain quote

Pricing, plan by plan

NADA Guides

Free
  • FreeFree
    • Basic valuations
    • Pricing reports
    • Mobile access
  • Professional$149/month
    • Everything in Free
    • Advanced reports
    • Market insights
  • Dealer Packages$undefined/month
    • Everything in Professional
    • Custom integrations
    • Data feeds

Tekion

On request
  • DMS Core$undefined/month
    • Sales & F&I
    • Service & parts
    • Accounting
  • Retail Cloud$undefined/month
    • Full DMS
    • Digital retail
    • Advanced CRM
  • Enterprise$undefined/month
    • Everything included
    • Custom integrations
    • Dedicated success team

Which should you pick?

Choose NADA Guides if

  • You need vehicle valuations.
  • You want to start without paying.
  • You work on Web, Mobile Web.
  • You also want retail pricing.
NADA Guides review

Choose Tekion if

  • You need cloud-native dms.
  • You work on Web, Ios, Android, Api.
  • You also want digital retail.
Tekion review

Questions people ask

Is NADA Guides or Tekion better?
Neither clearly leads. NADA Guides starts at Free and Tekion at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NADA Guides or Tekion?
NADA Guides has a free tier; the other does not. Paid plans start at Free for NADA Guides and On request for Tekion.
Does NADA Guides or Tekion run on more platforms?
NADA Guides runs on Web, Mobile Web. Tekion runs on Web, Ios, Android, Api.
Can I use NADA Guides for free?
Yes. NADA Guides has a free tier, so you can try it without paying. Tekion starts at On request.
What is NADA Guides best used for?
NADA Guides is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Tekion is typically brought in for.
What can NADA Guides do that Tekion cannot?
NADA Guides covers Vehicle valuations, Retail pricing, Trade-in values, Market analysis. Tekion covers Cloud-native DMS, Digital retail, AI-powered CRM, Service scheduling.

Answered from the vendors’ own pages

NADA Guides: Is NADAguides free to use?

Yes, NADAguides.com offers free vehicle valuation estimates. The service allows users to get a VIN-based assessment at no cost.

Source
Tekion: How is Tekion priced?

Tekion does not publish specific pricing on their website. To obtain pricing information, contact their sales team at [email protected] or call 833-835-4662.

Source
NADA Guides: What types of vehicles does NADA Guides cover?

NADA Guides provides pricing information for used and new cars, classic cars, motorcycles, recreational vehicles (RVs), boats, and manufactured homes.

Source
Tekion: Can I request a demo?

Yes, Tekion offers demo requests through their website. Contact the sales team to schedule a demonstration of their platform.

Source
NADA Guides: How often are NADA valuations updated?

NADA valuations are updated monthly or quarterly, which means they may not reflect real-time market conditions or sudden shifts in supply and demand.

Source
NADA Guides: Does NADAguides include private party sales data?

No. NADA algorithms use only dealer selling prices and do not include private sale values, which can result in higher valuations that don't reflect typical private market prices.

Source
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