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Affiliate Marketing · head to head

ReferralCandy vs Upfluence

ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only ReferralCandy has a free tier, so it costs nothing to try first.
  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: ReferralCandy covers Automated referral tracking, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ReferralCandy and Upfluence actually diverge.

Attributes where ReferralCandy and Upfluence differ
AttributeReferralCandyUpfluence
Starting priceFree$478/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, ShopifyWeb, Chrome-extension, Api
CategoryAffiliate MarketingInfluencer Marketing
Founded20092013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • BigCommerce
  • ReCharge
  • Web support

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Shopify
  • WooCommerce
  • Magento

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing managementnot Upfluence
  • Workflow automationnot Upfluence
  • Reportingnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot ReferralCandy
  • Creator program scaling with ROI trackingnot ReferralCandy
  • End-to-end automated influencer payouts and compliancenot ReferralCandy
  • Brands and agencies managing influencer relationships at scalenot ReferralCandy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is ReferralCandy or Upfluence better?
Neither clearly leads. ReferralCandy starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or Upfluence?
ReferralCandy has a free tier; the other does not. Paid plans start at Free for ReferralCandy and $478/month for Upfluence.
Does ReferralCandy or Upfluence run on more platforms?
ReferralCandy runs on Web, Shopify. Upfluence runs on Web, Chrome-extension, Api.
Can I use ReferralCandy for free?
Yes. ReferralCandy has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Upfluence is typically brought in for.
What can ReferralCandy do that Upfluence cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Shopify, WooCommerce, Magento.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
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