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Affiliate Marketing · head to head

ReferralCandy vs Sendoso

ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
Sendoso logo

Sendoso

Affiliate Marketing

Sending platform for direct mail and gifts

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ReferralCandy has a free tier, so it costs nothing to try first.
  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; Sendoso pricing page lists four tiers, Starter, Core, Advanced and Enterprise, with no dollar figures and directs every visitor to talk to sales for a quote
  • They diverge on capability: ReferralCandy covers Automated referral tracking, Sendoso covers Gift marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ReferralCandy and Sendoso actually diverge.

Attributes where ReferralCandy and Sendoso differ
AttributeReferralCandySendoso
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, ShopifyWeb
Founded20092016

Identical on both: user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • Shopify
  • WooCommerce
  • BigCommerce

Only in Sendoso

  • Gift marketplace
  • Direct mail automation
  • Address verification
  • ROI tracking
  • Team management
  • Salesforce
  • HubSpot
  • Outreach

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing managementnot Sendoso
  • Workflow automationnot Sendoso
  • Reportingnot Sendoso

Sendoso

  • Corporate gifting and direct mail sending platform for sales and marketing teamsnot ReferralCandy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Sendoso

  • Pricing page lists four tiers, Starter, Core, Advanced and Enterprise, with no dollar figures and directs every visitor to talk to sales for a quote

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Sendoso

On request
  • EssentialsFree
    • Custom pricing
    • Gift marketplace
    • Basic integrations

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose Sendoso if

  • You need gift marketplace.
  • You also want direct mail automation.
Sendoso review

Questions people ask

Is ReferralCandy or Sendoso better?
Neither clearly leads. ReferralCandy starts at Free and Sendoso at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or Sendoso?
ReferralCandy has a free tier; the other does not. Paid plans start at Free for ReferralCandy and On request for Sendoso.
Does ReferralCandy or Sendoso run on more platforms?
ReferralCandy runs on Web, Shopify. Sendoso runs on Web.
Can I use ReferralCandy for free?
Yes. ReferralCandy has a free tier, so you can try it without paying. Sendoso starts at On request.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Sendoso is typically brought in for.
What can ReferralCandy do that Sendoso cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Sendoso covers Gift marketplace, Direct mail automation, Address verification, ROI tracking. Both handle Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
Sendoso: What are Sendoso's pricing tiers and what's included in each?

Sendoso offers four tiers: Starter (5 complimentary licenses, 100 sends per month), Core (10 licenses, unlimited sending), Advanced (50 licenses, unlimited projects), and Enterprise (custom licenses). Each tier includes increasingly advanced features like global fulfillment regions, AI tools, and more integrations.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
Sendoso: Does Sendoso publish specific dollar amounts for its plans?

No. Sendoso states pricing is flexible based on company size, goals, and global presence, with no hidden fees. Specific pricing amounts are not disclosed online and customers must contact sales for quotes.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
Sendoso: What happens if I exceed my monthly send limit on the Starter plan?

The Starter tier includes 100 sends per month. The pricing page does not specify overages or upgrade paths for exceeding this limit; customers are directed to contact sales.

Source
Sendoso: Are there any minimum contract terms or lock-in periods with Sendoso?

The pricing page does not mention minimum contract terms, lock-in periods, or cancellation policies. Customers should contact Sendoso's sales team to clarify contract flexibility.

Source
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