Softwr

Influencer Marketing · head to head

Captiv8 vs ReferralCandy

Captiv8 logo

Captiv8

Influencer Marketing

AI influencer marketing and e-commerce platform

From
On request
Rated
-
Full reviewWebsite
ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ReferralCandy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Captiv8 pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed; ReferralCandy limited transparency on pricing tiers without account registration
  • They diverge on capability: Captiv8 covers Creator discovery, ReferralCandy covers Automated referral tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Captiv8 and ReferralCandy actually diverge.

Attributes where Captiv8 and ReferralCandy differ
AttributeCaptiv8ReferralCandy
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, ApiWeb, Shopify
CategoryInfluencer MarketingAffiliate Marketing
Founded20162009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Captiv8

  • Creator discovery
  • Campaign management
  • Shoppable content
  • Performance tracking
  • ROI analytics
  • Content approval
  • Payment processing
  • Integration tools

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • BigCommerce
  • Magento
  • ReCharge

Both cover

  • Shopify
  • WooCommerce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Captiv8

  • Discovering creators and running campaign workflow, amplification and measurement in one suitenot ReferralCandy
  • Running creator-led commerce through branded storefronts and TikTok Shopnot ReferralCandy
  • Attributing sales to creators through affiliate links and commerce integrationsnot ReferralCandy
  • Talent agencies managing rosters through the Talent Management Portalnot ReferralCandy

ReferralCandy

  • affiliate marketing managementnot Captiv8
  • Workflow automationnot Captiv8
  • Reportingnot Captiv8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Captiv8

  • Pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • Creator commerce and affiliate storefronts are a separate product line from the Influencer Marketing Suite

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Pricing, plan by plan

Captiv8

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Shoppable content

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Which should you pick?

Choose Captiv8 if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Captiv8 review

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Questions people ask

Is Captiv8 or ReferralCandy better?
Neither clearly leads. Captiv8 starts at On request and ReferralCandy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Captiv8 or ReferralCandy?
ReferralCandy has a free tier; the other does not. Paid plans start at On request for Captiv8 and Free for ReferralCandy.
Does Captiv8 or ReferralCandy run on more platforms?
Captiv8 runs on Web, Api. ReferralCandy runs on Web, Shopify.
Can I use ReferralCandy for free?
Yes. ReferralCandy has a free tier, so you can try it without paying. Captiv8 starts at On request.
What is Captiv8 best used for?
Captiv8 is most often used for discovering creators and running campaign workflow, amplification and measurement in one suite, running creator-led commerce through branded storefronts and tiktok shop, attributing sales to creators through affiliate links and commerce integrations, talent agencies managing rosters through the talent management portal. Of those, discovering creators and running campaign workflow, amplification and measurement in one suite and running creator-led commerce through branded storefronts and tiktok shop are not what ReferralCandy is typically brought in for.
What can Captiv8 do that ReferralCandy cannot?
Captiv8 covers Creator discovery, Campaign management, Shoppable content, Performance tracking. ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Both handle Shopify, WooCommerce, Web support.

Answered from the vendors’ own pages

Captiv8: How do I obtain Captiv8 pricing?

Pricing is not published online. Interested customers should use the 'Get a Demo' button or contact the sales team at [email protected] to discuss pricing and options.

Source
ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
Captiv8: Does Captiv8 offer a free trial?

No free trial is mentioned on the website. Customers must contact sales directly to discuss trial availability.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
Captiv8: Is pricing based on usage or flat rates?

No pricing details are available on the website. The sales team at [email protected] would need to discuss pricing structure and options with interested customers.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
Share

Related pages

More on Captiv8

More on ReferralCandy

Keep looking

Other head to heads