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Software · head to head

Referral Rock vs Upfluence

Referral Rock logo

Referral Rock

Software

Referral marketing software for any business

From
$200/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Software

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Referral Rock there is one paid tier at $250 a month and no free plan, only a 14 day trial; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Referral Rock covers Multi-program support, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Referral Rock and Upfluence actually diverge.

Attributes where Referral Rock and Upfluence differ
AttributeReferral RockUpfluence
Starting price$200/month$478/month
PlatformsWebWeb, Chrome-extension, Api
Founded20142013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Referral Rock

  • Multi-program support
  • Customizable rewards
  • Automated workflows
  • Engagement widgets
  • Detailed analytics
  • Salesforce
  • HubSpot
  • Zapier

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

What people use each for

The jobs each tool is most often brought in to do.

Referral Rock

  • affiliate marketing managementnot Upfluence
  • Workflow automationnot Upfluence
  • Reportingnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Referral Rock
  • Running creator campaigns tied to an ecommerce storenot Referral Rock
  • Automating creator payments and affiliate trackingnot Referral Rock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Referral Rock

  • There is one paid tier at $250 a month and no free plan, only a 14 day trial
  • The plan includes 10,000 base members and a further 10,000 costs $125 a month
  • Each additional referral program is $100 a month
  • Extra users and extra recruiters are sold in blocks of 10 at $50 a month each
  • Rewards are limited to coupons, pay-as-you-go gift cards or custom rewards

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Referral Rock

$200/month
  • Starter$200/month
    • 500 members
    • Unlimited programs
    • Basic integrations

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Referral Rock if

  • You need multi-program support.
  • You also want customizable rewards.
Referral Rock review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Referral Rock or Upfluence better?
Neither clearly leads. Referral Rock starts at $200/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Referral Rock or Upfluence?
Referral Rock starts at $200/month and Upfluence at $478/month.
Does Referral Rock or Upfluence run on more platforms?
Referral Rock runs on Web. Upfluence runs on Web, Chrome-extension, Api.
What is Referral Rock best used for?
Referral Rock is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Upfluence is typically brought in for.
What can Referral Rock do that Upfluence cannot?
Referral Rock covers Multi-program support, Customizable rewards, Automated workflows, Engagement widgets. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking.
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