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Affiliate Marketing · head to head

GrowSurf vs Upfluence

GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only GrowSurf has a free tier, so it costs nothing to try first.
  • Each has a real cost: GrowSurf startup tier limited to 1 referral program; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: GrowSurf covers Referral tracking, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which GrowSurf and Upfluence actually diverge.

Attributes where GrowSurf and Upfluence differ
AttributeGrowSurfUpfluence
Starting priceFree$478/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Chrome-extension, Api
CategoryAffiliate MarketingInfluencer Marketing
Founded20172013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Salesforce
  • Intercom

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

What people use each for

The jobs each tool is most often brought in to do.

GrowSurf

  • Launching customer referral programs without engineering overheadnot Upfluence
  • White-label referral systems matching brand appearancenot Upfluence
  • AI-powered reward suggestions and promotional copy generationnot Upfluence
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot GrowSurf
  • Running creator campaigns tied to an ecommerce storenot GrowSurf
  • Automating creator payments and affiliate trackingnot GrowSurf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

GrowSurf

Free

No published plan breakdown. See the GrowSurf review.

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is GrowSurf or Upfluence better?
Neither clearly leads. GrowSurf starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GrowSurf or Upfluence?
GrowSurf has a free tier; the other does not. Paid plans start at Free for GrowSurf and $478/month for Upfluence.
Does GrowSurf or Upfluence run on more platforms?
GrowSurf runs on Web. Upfluence runs on Web, Chrome-extension, Api.
Can I use GrowSurf for free?
Yes. GrowSurf has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is GrowSurf best used for?
GrowSurf is most often used for launching customer referral programs without engineering overhead, white-label referral systems matching brand appearance, ai-powered reward suggestions and promotional copy generation, integrations with zapier, stripe, hubspot, slack, paypal, salesforce. Of those, launching customer referral programs without engineering overhead and white-label referral systems matching brand appearance are not what Upfluence is typically brought in for.
What can GrowSurf do that Upfluence cannot?
GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking.
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