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Affiliate Marketing · head to head

ReferralCandy vs Trackier

ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
Trackier logo

Trackier

Affiliate Marketing

Performance marketing automation platform

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Only ReferralCandy has a free tier, so it costs nothing to try first.
  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; Trackier no transparent pricing published, all costs require contacting sales through a form
  • They diverge on capability: ReferralCandy covers Automated referral tracking, Trackier covers AI-powered optimization.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ReferralCandy and Trackier actually diverge.

Attributes where ReferralCandy and Trackier differ
AttributeReferralCandyTrackier
Starting priceFree$299/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, ShopifyWeb, Mobile
Founded20092015

Identical on both: user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • A/B testing
  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento

Only in Trackier

  • AI-powered optimization
  • Smart links
  • Automation rules
  • Mobile attribution
  • AppsFlyer
  • Adjust
  • Branch
  • Singular

Both cover

  • Fraud detection
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing managementnot Trackier
  • Workflow automationnot Trackier
  • Reportingnot Trackier

Trackier

  • Running an affiliate or partner network with conversion trackingnot ReferralCandy
  • Tracking mobile and web campaign performance across partnersnot ReferralCandy
  • Automating affiliate payouts and reportingnot ReferralCandy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Trackier

  • No transparent pricing published, all costs require contacting sales through a form
  • No published plan comparison, feature differentiation between tiers unclear
  • Vague trial scope, 10,000 conversion limit does not clarify duration or feature access

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Trackier

$299/month
  • Pro$299/month
    • Unlimited clicks
    • AI optimization
    • Standard support

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose Trackier if

  • You need ai-powered optimization.
  • You work on Web, Mobile.
  • You also want smart links.
Trackier review

Questions people ask

Is ReferralCandy or Trackier better?
Neither clearly leads. ReferralCandy starts at Free and Trackier at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or Trackier?
ReferralCandy has a free tier; the other does not. Paid plans start at Free for ReferralCandy and $299/month for Trackier.
Does ReferralCandy or Trackier run on more platforms?
ReferralCandy runs on Web, Shopify. Trackier runs on Web, Mobile.
Can I use ReferralCandy for free?
Yes. ReferralCandy has a free tier, so you can try it without paying. Trackier starts at $299/month.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Trackier is typically brought in for.
What can ReferralCandy do that Trackier cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, A/B testing. Trackier covers AI-powered optimization, Smart links, Automation rules, Mobile attribution. Both handle Fraud detection, Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
Trackier: How much does Trackier cost?

Trackier uses quote-based pricing determined by the Agency and Enterprise plans. No prices are published on their pricing page; you must complete a contact form to request a personalized quote from their sales team.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
Trackier: Is there a free trial available?

Yes, Trackier offers 30 days free with the ability to track the first 10,000 conversions at no cost. No credit card is required.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
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