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Affiliate Marketing · head to head

InviteReferrals vs ReferralCandy

InviteReferrals logo

InviteReferrals

Affiliate Marketing

Affordable referral marketing platform

From
Free
Rated
-
Full reviewWebsite
ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: InviteReferrals pricing of $99 per feature per month adds up quickly for campaigns needing multiple features; ReferralCandy limited transparency on pricing tiers without account registration
  • They diverge on capability: InviteReferrals covers Social sharing, ReferralCandy covers Automated referral tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which InviteReferrals and ReferralCandy actually diverge.

Attributes where InviteReferrals and ReferralCandy differ
AttributeInviteReferralsReferralCandy
PlatformsWeb, MobileWeb, Shopify
Founded20112009

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in InviteReferrals

  • Social sharing
  • Email referrals
  • Coupon rewards
  • Mobile-friendly widgets
  • Analytics dashboard
  • WordPress
  • Zapier
  • Mobile support

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • BigCommerce
  • ReCharge

Both cover

  • Shopify
  • WooCommerce
  • Magento
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

InviteReferrals

  • affiliate marketing management
  • Workflow automation
  • Reporting

ReferralCandy

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

InviteReferrals

  • Pricing of $99 per feature per month adds up quickly for campaigns needing multiple features
  • Smaller company with fewer integrations compared to established platforms like Kickoff or Ambassador
  • Limited customization of referral program design compared to white-label solutions
  • Advanced analytics and reporting features require additional setup or consulting

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Pricing, plan by plan

InviteReferrals

Free

No published plan breakdown. See the InviteReferrals review.

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Which should you pick?

Choose InviteReferrals if

  • You need social sharing.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want email referrals.
InviteReferrals review

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Questions people ask

Is InviteReferrals or ReferralCandy better?
Neither clearly leads. InviteReferrals starts at Free and ReferralCandy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, InviteReferrals or ReferralCandy?
InviteReferrals starts at Free and ReferralCandy at Free.
Does InviteReferrals or ReferralCandy run on more platforms?
InviteReferrals runs on Web, Mobile. ReferralCandy runs on Web, Shopify.
Can I use InviteReferrals for free?
Both have a free tier, so you can try either at no cost before committing.
What is InviteReferrals best used for?
InviteReferrals is most often used for affiliate marketing management, workflow automation, reporting.
What can InviteReferrals do that ReferralCandy cannot?
InviteReferrals covers Social sharing, Email referrals, Coupon rewards, Mobile-friendly widgets. ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Both handle Shopify, WooCommerce, Magento, Web support.

Answered from the vendors’ own pages

InviteReferrals: How does InviteReferrals pricing work?

InviteReferrals pricing starts at $99 per feature per month with a free trial available. You get unlimited sharing and conversions; you pay per feature activated, not per referral or campaign.

Source
ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
InviteReferrals: What tracking methods does InviteReferrals support?

InviteReferrals supports both link-based and code-based tracking. Every referrer gets a unique coupon code to share, and the platform tracks every step from shares to clicks to successful conversions including registrations, sales, and app installs.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
InviteReferrals: What reward methods are available?

InviteReferrals supports unlimited referral payouts through wallet integration and multiple payout methods. The platform can deliver rewards through credits, discounts, or other incentives configured by the user.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
InviteReferrals: Is GDPR compliance included?

Yes, InviteReferrals includes GDPR compliance features as a standard capability for managing customer data in referral programs.

Source
InviteReferrals: Does InviteReferrals support API integrations?

Yes, InviteReferrals offers API support for custom integrations and works with Zapier to connect to hundreds of other applications. The platform supports 45+ languages for global campaigns.

Source
InviteReferrals: Who founded InviteReferrals?

InviteReferrals was founded in 2011 by Aman Gupta and Siddharth Gupta (CEO). The company is based in New York and later became part of NotifyVisitors, continuing to serve 20,000+ clients worldwide.

Source
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