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Affiliate Marketing · head to head

ReferralCandy vs Voluum

ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Only ReferralCandy has a free tier, so it costs nothing to try first.
  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: ReferralCandy covers Automated referral tracking, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ReferralCandy and Voluum actually diverge.

Attributes where ReferralCandy and Voluum differ
AttributeReferralCandyVoluum
Starting priceFree$199/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, ShopifyWeb, Mobile
Founded20092014

Identical on both: user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • Shopify
  • WooCommerce
  • BigCommerce

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing managementnot Voluum
  • Workflow automationnot Voluum
  • Reportingnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot ReferralCandy
  • Split testing landing pages and offersnot ReferralCandy
  • Automating bid and campaign rules against ad platformsnot ReferralCandy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is ReferralCandy or Voluum better?
Neither clearly leads. ReferralCandy starts at Free and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or Voluum?
ReferralCandy has a free tier; the other does not. Paid plans start at Free for ReferralCandy and $199/month for Voluum.
Does ReferralCandy or Voluum run on more platforms?
ReferralCandy runs on Web, Shopify. Voluum runs on Web, Mobile.
Can I use ReferralCandy for free?
Yes. ReferralCandy has a free tier, so you can try it without paying. Voluum starts at $199/month.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Voluum is typically brought in for.
What can ReferralCandy do that Voluum cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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