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ReferralCandy

Customer referral program for e-commerce

As of 30 August 2026, ReferralCandy has a free plan and paid plans start at $39/month. ReferralCandy is a customer referral platform that helps e-commerce stores turn their customers into brand advocates. Softwr lists it under Affiliate Marketing. ReferralCandy is launched in 2010, available on Web.

Overview

What ReferralCandy does

ReferralCandy is a customer referral platform that helps e-commerce stores turn their customers into brand advocates. It automates the referral process with customizable rewards, tracking, and email campaigns to drive word-of-mouth marketing.

What people use it for

  • affiliate marketing management
  • Workflow automation
  • Reporting

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about ReferralCandy.

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Cross-shopped

What people choose instead of ReferralCandy

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • ReferralCandy logo
    ReferralCandy
    vs
    Ambassador logo
    Ambassador

    Ambassador: Affiliate and referral marketing platform for e-commerce with similar reward distribution and coupon-based tracking capabilities.

  • ReferralCandy logo
    ReferralCandy
    vs
    Talkable logo
    Talkable

    Talkable: Referral marketing platform specializing in post-purchase referral programs and customer acquisition for e-commerce.

Capabilities

Features

  • Automated referral tracking

  • Customizable rewards

  • Email campaigns

  • Fraud detection

  • A/B testing

  • Shopify

    Integration with Shopify

  • WooCommerce

    Integration with WooCommerce

  • BigCommerce

    Integration with BigCommerce

  • Magento

    Integration with Magento

  • ReCharge

    Integration with ReCharge

  • Web support

    Available on web

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source

Behind it

Who makes ReferralCandy

Company
ReferralCandy
Based in
Singapore
Founders
Dinesh Raju, Zach Cheng

Timeline

ReferralCandy over time

  1. Founded2009-01-01

    ReferralCandy founded by Dinesh Raju and Zach Cheng

    Source
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Keep looking

Where to go from ReferralCandy

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Softwr does not host reviews and shows no star rating for ReferralCandy, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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