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Surveys · head to head

QuestionPro vs Whatagraph

QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Free plan
Yes
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: QuestionPro covers Survey builder, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which QuestionPro and Whatagraph actually diverge.

Attributes where QuestionPro and Whatagraph differ
AttributeQuestionProWhatagraph
Pricing modelPer user per monthsubscription
PlatformsWeb, iOS, AndroidWeb, Mobile, Api
CategorySurveysMarketing
FoundedUnknown2016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot Whatagraph
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot Whatagraph
  • A CX team that wants closed-loop case management bundled with survey distributionnot Whatagraph
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot QuestionPro
  • Blending data from multiple ad platforms into one dashboardnot QuestionPro
  • White-labelled reporting under an agency's own brandingnot QuestionPro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is QuestionPro or Whatagraph better?
Neither clearly leads. QuestionPro starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, QuestionPro or Whatagraph?
QuestionPro starts at Free and Whatagraph at Free.
Does QuestionPro or Whatagraph run on more platforms?
QuestionPro runs on Web, iOS, Android. Whatagraph runs on Web, Mobile, Api.
Can I use QuestionPro for free?
Both have a free tier, so you can try either at no cost before committing.
What is QuestionPro best used for?
QuestionPro is most often used for a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing, a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat, a cx team that wants closed-loop case management bundled with survey distribution, a market research agency needing maxdiff and conjoint analysis that surveymonkey does not offer. Of those, a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing and a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat are not what Whatagraph is typically brought in for.
What can QuestionPro do that Whatagraph cannot?
QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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