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Surveys · head to head

Qualtrics CoreXM vs Whatagraph

Qualtrics CoreXM logo

Qualtrics CoreXM

Surveys

Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts

From
On request
Free plan
No
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Qualtrics CoreXM there is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Qualtrics CoreXM covers Advanced survey logic, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Qualtrics CoreXM and Whatagraph actually diverge.

Attributes where Qualtrics CoreXM and Whatagraph differ
AttributeQualtrics CoreXMWhatagraph
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Mobile, Api
CategorySurveysMarketing
FoundedUnknown2016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Qualtrics CoreXM

  • Advanced survey logic
  • Statistical analysis tools
  • Text analytics
  • Dashboards and reporting
  • Panel integration
  • API and platform integrations

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Qualtrics CoreXM

  • A market research team running quantitative studies that need built-in statistical significance testingnot Whatagraph
  • A product team wanting text analytics on open-ended customer feedback at scalenot Whatagraph
  • An enterprise consolidating multiple survey tools into one platform with a single data warehouse integrationnot Whatagraph
  • A researcher who needs access to third-party respondent panels alongside the survey buildernot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Qualtrics CoreXM
  • Blending data from multiple ad platforms into one dashboardnot Qualtrics CoreXM
  • White-labelled reporting under an agency's own brandingnot Qualtrics CoreXM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Qualtrics CoreXM

  • There is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • Typical small enterprise contracts run 25,000 to 50,000 US dollars a year, which puts it far outside the budget of small businesses that Typeform, Jotform or SurveyMonkey serve well.
  • The interface and logic builder have a steep learning curve compared with lighter tools, so new users need training before building complex surveys confidently.
  • It is easy to confuse with Qualtrics EmployeeXM in the same product family; buyers evaluating employee engagement specifically should look at EmployeeXM, not CoreXM.
  • Multi-year contracts with per-module add-ons mean the effective cost tends to grow year over year as teams add capabilities piecemeal.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Qualtrics CoreXM

On request
  • CoreXM$undefined/year
    • Self-service entry plan around 35 USD a month for small individual use
    • Typical small enterprise contracts between 25,000 and 50,000 USD a year
    • Priced by seats, response volume and modules selected

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Qualtrics CoreXM if

  • You need advanced survey logic.
  • You work on Web, iOS, Android.
  • You also want statistical analysis tools.
Qualtrics CoreXM review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Qualtrics CoreXM or Whatagraph better?
Neither clearly leads. Qualtrics CoreXM starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Qualtrics CoreXM or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Qualtrics CoreXM and Free for Whatagraph.
Does Qualtrics CoreXM or Whatagraph run on more platforms?
Qualtrics CoreXM runs on Web, iOS, Android. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Qualtrics CoreXM starts at On request.
What is Qualtrics CoreXM best used for?
Qualtrics CoreXM is most often used for a market research team running quantitative studies that need built-in statistical significance testing, a product team wanting text analytics on open-ended customer feedback at scale, an enterprise consolidating multiple survey tools into one platform with a single data warehouse integration, a researcher who needs access to third-party respondent panels alongside the survey builder. Of those, a market research team running quantitative studies that need built-in statistical significance testing and a product team wanting text analytics on open-ended customer feedback at scale are not what Whatagraph is typically brought in for.
What can Qualtrics CoreXM do that Whatagraph cannot?
Qualtrics CoreXM covers Advanced survey logic, Statistical analysis tools, Text analytics, Dashboards and reporting. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Qualtrics CoreXM: How is CoreXM different from Qualtrics EmployeeXM?

CoreXM is the general-purpose survey and market research engine; EmployeeXM is a separate, HR-focused product built specifically for employee engagement programmes.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Qualtrics CoreXM: Is there a published price list?

No, only a small self-service plan around 35 USD a month is public; organisational deployments are negotiated and typically run into five or six figures annually.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Qualtrics CoreXM: Does CoreXM include text analytics?

Yes, automated theme and sentiment extraction on open-ended responses is included as a core capability.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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