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Marketing · head to head

Matomo vs QuestionPro

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Free plan
Yes
Full reviewWebsite
QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • They diverge on capability: Matomo covers Web analytics, QuestionPro covers Survey builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Matomo and QuestionPro actually diverge.

Attributes where Matomo and QuestionPro differ
AttributeMatomoQuestionPro
Pricing modelfreemiumPer user per month
PlatformsWeb, On-premiseWeb, iOS, Android
CategoryMarketingSurveys
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot QuestionPro
  • Self hosting analytics so visitor data stays on owned infrastructurenot QuestionPro

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot Matomo
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot Matomo
  • A CX team that wants closed-loop case management bundled with survey distributionnot Matomo
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Questions people ask

Is Matomo or QuestionPro better?
Neither clearly leads. Matomo starts at Free and QuestionPro at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or QuestionPro?
Matomo starts at Free and QuestionPro at Free.
Does Matomo or QuestionPro run on more platforms?
Matomo runs on Web, On-premise. QuestionPro runs on Web, iOS, Android.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what QuestionPro is typically brought in for.
What can Matomo do that QuestionPro cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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