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Marketing · head to head

Whatagraph vs Zoho Survey

Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Free plan
Yes
Full reviewWebsite
Zoho Survey logo

Zoho Survey

Surveys

Survey tool with a choice of data centre region, bundled into the wider Zoho suite

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Zoho Survey the data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • They diverge on capability: Whatagraph covers Automated reporting, Zoho Survey covers Regional data centres.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Whatagraph and Zoho Survey actually diverge.

Attributes where Whatagraph and Zoho Survey differ
AttributeWhatagraphZoho Survey
Pricing modelsubscriptionFree tier, then per user per month
PlatformsWeb, Mobile, ApiWeb, iOS, Android
CategoryMarketingSurveys
Founded2016Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Zoho Survey

  • Regional data centres
  • Zoho CRM integration
  • Logic and piping
  • Offline collection
  • Multilingual surveys
  • Report sharing

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Zoho Survey
  • Blending data from multiple ad platforms into one dashboardnot Zoho Survey
  • White-labelled reporting under an agency's own brandingnot Zoho Survey

Zoho Survey

  • An organisation already running Zoho CRM that wants survey responses on the customer record without integration worknot Whatagraph
  • A buyer whose procurement requires European, Indian, Australian or Canadian data residencynot Whatagraph
  • A support team measuring satisfaction after tickets close in Zoho Desknot Whatagraph
  • A field team collecting responses offline and syncing when connectivity returnsnot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Zoho Survey

  • The data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • The free tier caps both questions and responses per survey tightly, so it functions as an evaluation rather than a plan any team can run on.
  • Reporting and statistical analysis are thin compared with research-grade tools, and advanced methods such as conjoint or maximum difference scaling are absent.
  • Integrations outside the Zoho suite are shallow, so organisations on Salesforce, HubSpot or Microsoft stacks lose most of the value that makes the product attractive.
  • Interface conventions and quality vary across Zoho applications, so users moving between Survey, CRM and Analytics face inconsistent behaviour and separate learning curves.

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Zoho Survey

Free
  • FreeFree
    • Unlimited surveys with a cap on questions and responses per survey
    • Basic reporting and link or email distribution
    • Zoho branding on surveys
  • Paid tiers$undefined/year
    • Priced per user with higher response allowances at each tier
    • Skip logic, piping, white labelling and offline collection unlocked by tier
    • Included for organisations licensing the Zoho One suite

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Zoho Survey if

  • You need regional data centres.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want zoho crm integration.
Zoho Survey review

Questions people ask

Is Whatagraph or Zoho Survey better?
Neither clearly leads. Whatagraph starts at Free and Zoho Survey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Zoho Survey?
Whatagraph starts at Free and Zoho Survey at Free.
Does Whatagraph or Zoho Survey run on more platforms?
Whatagraph runs on Web, Mobile, Api. Zoho Survey runs on Web, iOS, Android.
Can I use Whatagraph for free?
Both have a free tier, so you can try either at no cost before committing.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Zoho Survey is typically brought in for.
What can Whatagraph do that Zoho Survey cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Zoho Survey covers Regional data centres, Zoho CRM integration, Logic and piping, Offline collection.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Zoho Survey: Can I choose where my survey data is stored?

Yes, at account creation across several regions including Europe, India, Australia and Canada. Changing it afterwards requires a migration request to Zoho.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Zoho Survey: Is it included in Zoho One?

Yes. If your organisation licences Zoho One, Survey is part of the suite, which usually removes the case for a separate survey subscription.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Zoho Survey: Is it good enough for market research?

For basic questionnaires yes. For quota-managed or statistically demanding studies, a research-grade platform is a better fit.

Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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