Softwr

Marketing · head to head

Whatagraph vs Zonka Feedback

Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Free plan
Yes
Full reviewWebsite
Zonka Feedback logo

Zonka Feedback

Surveys

Multi-channel CX feedback platform with quoted pricing based on response volume and AI data credits

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Zonka Feedback no pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • They diverge on capability: Whatagraph covers Automated reporting, Zonka Feedback covers Multi-channel surveys.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Whatagraph and Zonka Feedback actually diverge.

Attributes where Whatagraph and Zonka Feedback differ
AttributeWhatagraphZonka Feedback
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, iOS, Android
CategoryMarketingSurveys
Founded2016Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Zonka Feedback

  • Multi-channel surveys
  • Kiosk and offline mode
  • Real-time dashboards
  • Case management
  • AI Feedback Intelligence
  • Reputation management

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Zonka Feedback
  • Blending data from multiple ad platforms into one dashboardnot Zonka Feedback
  • White-labelled reporting under an agency's own brandingnot Zonka Feedback

Zonka Feedback

  • A multi-location retailer or clinic wanting kiosk-based feedback capture alongside digital surveysnot Whatagraph
  • A CX team that needs closed-loop case management to assign and track resolution of negative feedbacknot Whatagraph
  • A hospitality operator wanting reputation management alongside direct feedback collectionnot Whatagraph
  • A company with high volumes of open-ended feedback wanting AI theme extraction rather than manual taggingnot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Zonka Feedback

  • No pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • The AI Feedback Intelligence product is priced separately on data credits, meaning a buyer who wants both feedback collection and AI analysis is negotiating two line items, not one.
  • Third-party pricing estimates in the low hundreds to near a thousand dollars a month vary enough that budgeting from public sources alone is unreliable.
  • Kiosk hardware and offline capture are a strength for physical locations but add limited value to a purely digital-only business, which pays for a capability it does not use.
  • It is a smaller vendor than Medallia or Qualtrics, so enterprise buyers evaluating analyst-recognised platforms may not shortlist it despite comparable core features.

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Zonka Feedback

On request
  • Feedback Management$undefined/month
    • Priced by response volume
    • Multi-channel surveys and case management
    • 14-day free trial
  • AI Feedback Intelligence$undefined/month
    • Priced by AI data credits, separate from Feedback Management
    • Theme extraction, sentiment and impact analysis

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Zonka Feedback if

  • You need multi-channel surveys.
  • You work on Web, iOS, Android.
  • You also want kiosk and offline mode.
Zonka Feedback review

Questions people ask

Is Whatagraph or Zonka Feedback better?
Neither clearly leads. Whatagraph starts at Free and Zonka Feedback at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Zonka Feedback?
Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and On request for Zonka Feedback.
Does Whatagraph or Zonka Feedback run on more platforms?
Whatagraph runs on Web, Mobile, Api. Zonka Feedback runs on Web, iOS, Android.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Zonka Feedback starts at On request.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Zonka Feedback is typically brought in for.
What can Whatagraph do that Zonka Feedback cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Zonka Feedback covers Multi-channel surveys, Kiosk and offline mode, Real-time dashboards, Case management.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Zonka Feedback: Is pricing published anywhere?

No. Zonka quotes pricing based on feedback volume for the core product and data credits for AI Feedback Intelligence; nothing is listed as a fixed price.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Zonka Feedback: Is AI Feedback Intelligence included in the base plan?

No, it is sold and priced separately from core feedback management.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Zonka Feedback: Does it support offline feedback collection?

Yes, kiosk and tablet devices can capture feedback without a live network connection, which is a differentiator against purely web-based survey tools.

Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Share

Related pages

More on Whatagraph

More on Zonka Feedback

Keep looking

Other head to heads